Digital Marketing Executive

You role and responsibility will include:
  • Translate functionality & benefits into compelling marketing solution messages. Develop & execute creative go-to-market strategies.
  • Execute multi-channel marketing campaigns to generate leads. Track ROI across channels and adjust / scale marketing spends & tactics accordingly.
  • Coordinate, manage and performance track all traffic delivery channels including SEM / PPC, Paid Search & Display Campaigns and Social Media (Paid & Organic)
  • Analyse and interpret internal / external data to drive optimisation and growth using tools like Google Analytics, Data Studio & others
  • Run A/B testing across SEM campaigns
  • Manage and maintain WordPress website , create and build new pages or lead generation landing pages, Thank You pages etc
  • Create & edit digital content
  • Format and schedule digital campaigns including copy and layout
  • Coordinate the formatting, scheduling and split testing of digital campaigns
  • Write client friendly and SEO optimised blog articles.
  • Source & capture client successes via blogs, case studies and videos.
  • Optimise email campaigns across entire funnel with sales, marketing, client services; segmenting and enriching content by the target audience.

Desired experience
  • Demonstrate an understanding of digital marketing
  • Experience with Google Analytics
  • Experience working in PPC search platforms (e.g. Google Adwords)
  • Ability to organize and prioritize tasks
  • High level of computer literacy
  • Bachelor’s degree or experience considered equivalent

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