You role and responsibility will include:
- Translate functionality & benefits into compelling marketing solution messages. Develop & execute creative go-to-market strategies.
- Execute multi-channel marketing campaigns to generate leads. Track ROI across channels and adjust / scale marketing spends & tactics accordingly.
- Coordinate, manage and performance track all traffic delivery channels including SEM / PPC, Paid Search & Display Campaigns and Social Media (Paid & Organic)
- Analyse and interpret internal / external data to drive optimisation and growth using tools like Google Analytics, Data Studio & others
- Run A/B testing across SEM campaigns
- Manage and maintain WordPress website , create and build new pages or lead generation landing pages, Thank You pages etc
- Create & edit digital content
- Format and schedule digital campaigns including copy and layout
- Coordinate the formatting, scheduling and split testing of digital campaigns
- Write client friendly and SEO optimised blog articles.
- Source & capture client successes via blogs, case studies and videos.
- Optimise email campaigns across entire funnel with sales, marketing, client services; segmenting and enriching content by the target audience.
Desired experience
- Demonstrate an understanding of digital marketing
- Experience with Google Analytics
- Experience working in PPC search platforms (e.g. Google Adwords)
- Ability to organize and prioritize tasks
- High level of computer literacy
- Bachelor’s degree or experience considered equivalent