Growth / Marketing Associate

Zentist is looking for a Growth Hacker who will deliver on our mission to disrupt the complex dental care market with a high-touch, customer-centric experience. You’ll work closely with the product team and co-founders to define digital marketing strategy and be responsible for executing our cross-platform user acquisition and conversion campaigns. The right candidate will have experience with paid marketing channels, targeting, testing and continuous optimization. Additionally, direct experience with paid search, video ads, branded content, sponsorships, display advertising, content marketing and other marketing channels would be helpful.

Because we’re a fast-growing startup, your role will be constantly changing and evolving. We’re looking for a team player who’s eager to roll up their sleeves and try on a few hats without ever losing sight of their primary objective: delighting the customer. We will empower you with as much responsibility as you can handle and we expect you to do whatever it takes to get the job done.

Job Description:

- Understand buying personas' profiles 
- Work on our acquisition campaign planning, launching, execution and optimization 
- Track key success metrics and measurement/analytics needs, and build necessary campaign reporting / dashboards for sharing progress (internally & externally with key partners) 
- Optimize the performance of our paid search, paid media channels and identify growth opportunities 
- Be responsible for A/B testing and test everything, including landing pages, emails, adwords ads, and conversion funnels 
- Help use Email Marketing to help drive traffic, retention, and conversion through sophisticated behavioral and promotional marketing campaigns

Minimum Qualifications:

- BA/BS degree from leading university with strong academic background / Undergraduate degree in Marketing, Communications, or other relevant discipline 
- Understanding of paid and organic search tactics, social media, video marketing, and the ability to learn new skills quickly 
- Strong analytical and problem-solving skills with high attention to detail 
- Ability to manage multiple projects simultaneously

Additional/Preferred Qualifications:

- Have experience with marketing, community management, data, and or growth hacking 
- You have succeeded in demanding, fast-paced, changing environments 
- Set up, QA and run A/B tests using Optimizely / Set up, QA and run usability tests

What’s in it for you:

- Be part of an innovative startup which is passionate about disrupting the dental industry 
- Work alongside founders and team professionals to learn the skills and knowledge to be an expert in the healthcare and startups 
- Develop your skills within an ambitious, professional, and supportive team, in a company where independent-thinking and responsibility are encouraged 
- Learn about what it takes to build a startup and become an integral part in a solid startup ecosystem, "hands on" experience that you can’t get from working with a larger organization 
- Build your network with the amazing people in Silicon Valley and in health-tech 
- Join a team that works hard, sweats the details, and also enjoys life away from our computers 
- We're looking for true team players that are passionate about our platform, loyal to our users, and ready to tackle an industry that is ripe for change 

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