Demand Generation Marketing Manager

Zello Demand Generation Marketing Manager

Location: Austin, TX office - US

Job Description
Zello is the leading push-to-talk solution that helps deskless workers communicate and collaborate.

We are looking for a dynamic individual to participate in accelerating the growth of our business by taking an entrepreneurial leadership role in Demand Generation Marketing. Reporting to the VP of Marketing, you will be involved in the full range of marketing strategies that contribute to the successful development and execution of Marketing and Demand Generation. The ideal candidate has extensive experience in the technology marketing space, and a breadth of marketing experience including demand generation, event management, digital marketing, marketing automation, and content creation.

  • Drives revenue growth through targeted marking programs and marketing automation
  • Manages program execution from beginning to end for a portfolio of inbound and outbound marketing programs, including campaign management, email marketing, paid media campaigns, webinars and events
  • Reviews marketing output for accuracy, clarity of content, and applicability to the target audience
  • Prioritizes work activities, and prepares and monitors project timelines and costs
  • Develops methods for expanding the lead generation potential of campaigns and projects
  • Provide project management and event management support for virtual webinars, regional workshops, and global tradeshows and events
  • Analyzes program results and prepares/presents reports on performance against weekly and quarterly demand goals

  • Minimum 2-4 years of proven success in executing a variety of marketing campaign program management, lead management, and reporting with extensive knowledge of revenue marketing principles and techniques
  • Solid understanding of marketing automation systems like Marketo or Pardot, and CRM systems like Salesforce and HubSpot, with experience in monitoring and analyzing data to evaluate program effectiveness and ROI using these tools for reporting 
  • Experience with multiple lead generation methods
  • Proven success of daily program management of multiple concurrent projects and campaigns, ensuring that tasks are completed on time, within budget, and with a demonstrated ROI
  • Proven track record of measuring and controlling ROI based on actual costs and performance results, including assessing campaign effectiveness by channel, offer type, and target segment
  • Requires initiative and the ability to influence events in order to achieve results, rather than passively accepting them
  • Proficiency in Microsoft® Office Suite and/or GSuite
  • Results-oriented, extremely proactive and collaborative
  • Strong organizational skills to produce quality work, meet tight schedules, and coordinate with other staff members
  • Great attention to detail
  • Strong team player
  • Ability to work in a fast-paced, dynamic, performance-driven environment 
  • Bachelor's degree in Marketing, Business, or a related field preferred

Local Candidates Only

Want to apply later?

Type your email address below to receive a reminder

Apply to Job

ErrorRequired field
ErrorRequired field
ErrorRequired field