Media Supervisor

Summary
The Media Supervisor demonstrates critical thinking through strategic media recommendations. This person is involved with aspects of the media planning and buying process across all channels. Additionally, they are someone who thrives in an entrepreneurial environment.

Responsibilities
  • Lead the development and execution of media plans including Video (TV, Streaming, OTT), Digital (programmatic, banners, pre-roll, search, social), Mobile, Radio (linear and streaming), Print, OOH, and Experiential Media
  • Negotiate, purchase and steward media to obtain the most competitive pricing including added value while achieving client goals/objectives
  • Day to day client interaction
  • Launch digital campaigns and guide the process through trafficking to reporting
  • Focus on capturing KPIs including Brand Awareness studies to building out campaign reporting (including site traffic data) to measure performance 
  • Lead on-going campaign performance monitoring
  • Support budget activity (quarterly/monthly/weekly)
  • Leverage technology solutions/reporting to maximize efficiency and effectiveness
  • Collaboratively work with multiple departments (strategy, comms planning, account, finance)
  • Mentor junior team member

Requirements
  • 4+ years experience in Integrated Media 
  • Bachelor’s Degree (B.A.) 
  • Experience with Digital Planning & Buying
  • Experience with DART/Doubleclick/Marin/Kenshoo
  • Experience with Google Analytics/Omniture a plus
    Experience with Facebook/Instagram/Twitter/DSP/Affiliate platforms a plus
  • Experience with Search/AdWords a plus
  • Experience with Centro Basis a plus
  • Familiar with industry planning tools such as ComScore, Kantar or Adviews, AdRelevance or Pathmatics, and MRI/Simmons/Scarborough data
  • Self-starter, able to work with a high level of independence
  • Strong negotiation and communication skills (written/verbal)
  • Advanced computer skills (MS Word, Excel, PowerPoint)

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