Acquisition Marketing Manager

We're a mission-driven, post-Series A stage pet health startup. At Fuzzy, we work every day to elevate and deliver quality in-home veterinary care to pet parents and their pets. We believe it shouldn’t be about episodic visits and unexpected bills any more. By leveraging technology and livechat experience, we’re creating a different type of relationship between vets and pet parents - one that is personal, empowering, and for the long haul.

We are looking for a creative, analytical and self-driven Acquisition Marketing Manager to drive user growth. The ideal candidate has experience managing paid search and social channels, and has a growth mindset to continue challenging the status quo.

About this role:
  • Manage and optimize key paid user acquisition channels, which could include but not limited to Facebook, Google Ads, ad networks and other channels in the future. 
  • Lead acquisition campaigns from end to end: defining audience, brainstorming creative ideas, setting up campaigns, optimizing conversions, tracking performance, sharing learning and insights, etc.
  • Test, learn and iterate. Never be satisfied with how things are
  • Help develop and refine KPIs and dashboards to drive meaningful impact
  • Work closely with growth, product, engineering, MX and other teams across the organization
  • Collaborate with in-house designer and/or creative agency to produce engaging creative assets
  • Be accountable for achieving quarterly goals and driving sustainable growth

Experience and skills that will help you be awesome: 
  • Have 1-3 years of experience in a performance marketing role
  • Have worked in an eCommerce environment 
  • Have a track record of managing paid search and social channels, like Google Ads and Facebook to drive user acquisition
  • Are data driven and analytical. Excel proficiency is a must.
  • Knowing SQL a plus

You'd thrive at Fuzzy if: 
  • You easily build genuine relationships with diverse stakeholders.
  • You enjoy a fast-paced, scrappy and evolving environment.
  • You’re curious with a growth mindset.

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