Account Director

 
 
 | Position Title: | Account Director
 | Position Reports to: | Group Account Director
 | OT Classification: | Exempt
            
 
General Position Summary
 
Wieden+Kennedy believes that each team member makes a significant contribution to our success.  That contribution should not be limited by the assigned responsibilities outlined in a job description.  Therefore, this job description is designed to outline primary duties, qualifications and job scope, but not limit the employee or the organization to just the work identified. It is our expectation that each team member will offer his/her services wherever and whenever necessary to ensure the success of our endeavors and to pursue individual career growth.
 
The Account Director is responsible for the overall management of a client account including creation and communication of effective brand strategies, annual fee and contract negotiations, account staffing and oversight of all client relations and presentations; provides high level support and oversight to Account Service team. 
 
Major Responsibilities/Primary Functions
 
Along with Creative Directors and Strategic Planner, sets creative and strategic tone for client account
 
Provides leadership and professional development to department staff.  Mentors and trains employees, writes performance reviews, allocates work
 
Builds and maintains top level client relationships; acts as key contact to clients; attends all high profile campaign presentations, shoots and edits
 
Oversees annual fee and contract negotiations and other broad budget issues; works closely with Finance on contract and fee proposals; recommends staffing adjustments as necessary based on increase or decrease in annual fee
 
Reviews monthly client Profit & Loss statements (P&Ls) against agreed upon client fees and analyzes impact on account and agency profitability
 
Partners with Senior Planners to develop and implement highly interactive strategic plans for brand
 
Problem solves on high level account and production issues and knows when to involve Managing Director
 
Develops and implements added value branding ideas for client to generate new revenue streams for the agency
 
Manages and facilitates new business pitches when requested by Managing Director
 
 
 
 
 
Qualifications, Distinguishing Characteristics and Special Requirements
 
Bachelor’s degree required 
 
10+ years account/ digital/ production experience in a creative advertising agency required
 
Deep understanding of digital production steps and processes – responsible for high level digital communication to clients 
 
Capable of writing a thoughtful interactive business strategy deck dissecting a client’s platform, mobile and social landscape, highlighting current trends in digital, media, technology and advertising that may be utilized to grow their business
 
Lives the interactive ecosystem (truly born of Digital), understands how social, mobile, experiential, search, etc all co-exist
 
Able to effectively interpret and lead regarding measurement reporting, whether regarding standard or rich media advertising or social (Facebook, Twitter, YouTube, QQ and Weibo) etc
 
Highly knowledgeable about mobile advertising and strategy (iOS and Android)
 
Rallies behind interactive briefs and pushes clients and creatives to explore new interactive projects
 
Ability to work under pressure and meet deadlines in a fast-paced creative environment
 
Effective negotiation and problem-solving skills required
 
Strong financial understanding of budgeting, estimating and agency profitability
 
A demonstrated track record of gaining trust and respect by consistently demonstrating sound critical thinking skills and maintaining composure in stressful situations
 
Exceptional written and verbal communication skills with the ability to communicate with all levels of employees
 
Highly organized with a keen sense of attention to detail
 
Exceptional initiative and follow through skills
 
After hours work and overnight traveling required
 
 
 

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