Account Executive

 
 
 | Position Title: | Account Executive
 | Position Reports to: | Account Supervisor
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General Position Summary
 
Wieden+Kennedy believes that each team member makes a significant contribution to our success.  That contribution should not be limited by the assigned responsibilities outlined in a job description.  Therefore, this job description is designed to outline primary duties, qualifications and job scope, but not limit the employee or the organization to just the work identified. It is our expectation that each team member will offer his/her services wherever and whenever necessary to ensure the success of our endeavors and to pursue individual career growth.
 
The Account Executive (AE) acts at the main liaison between the agency and the client.  The AE is responsible for the day-to-day operation of the client account including client presentations, gaining internal and external creative concept approval.  The AE manages primarily all OOH, print and digital campaigns and mid budget TV work.
 
Major Responsibilities/Primary Functions
 
Assumes role of main day-to-day client contact
 
Researches and understands the brand, its category and its competitors to provide added value for the client while staying well-informed on marketing and media trends 
 
Collaborates with the Planning, Media and Creative departments to write a strong, inspiring agency brief and concept based on the client’s initial brief
 
Influences the development of the highest quality of creative work by sharing knowledge of the client/business/brand and demonstrating strong creative judgment and basic strategic recommendations
 
Presents production estimates for client approval
 
Protects client and agency interests by thoughtfully managing resources and identifying new opportunities for growth
 
Issues and updates written weekly status and conference call reports following meetings to ensure client and agency are in agreement
 
Attends shoots and edits to ensure client approval and satisfaction 
 
Effectively facilitates the communication between W+K, client and our partner agencies (media, retail, digital) to ensure seamless creative outcome and media placement
 
Works with studio, producers and project management to create ship schedules and open and close job numbers
 
Problem solves potential timing, casting and budgetary concerns for production
 
Uses knowledge of advertising production processes in all media (TV, print, radio, outdoor, digital, branded content), both technically and in terms of time and cost to benefit clients’ budgetary goals
 
Supervises day-to-day of Assistant Account Executive
 
 
Qualifications, Distinguishing Characteristics and Special Requirements
 
Bachelor’s degree preferred 
 
2-3 years account experience in a highly creative advertising agency preferred 
 
Strong grasp of social media space and online media jargon and technology 
 
Ability to work under pressure and meet deadlines in a fast-paced creative environment
 
Ability to effectively and appropriately interact with co-workers at a variety of levels, across many disciplines
 
Effective negotiation and problem-solving skills required
 
Strong financial understanding of budgeting, estimating and agency profitability
 
Proficient in Word, Excel, PowerPoint
 
A demonstrated track record of gaining trust and respect by consistently demonstrating sound critical thinking skills and maintaining composure in stressful situations
 
Exceptional written and verbal communication skills with the ability to communicate with all levels of employees
 
Highly organized with a keen sense of attention to detail
 
Exceptional initiative and follow through skills
 
After hours work and overnight traveling to shoots and post sessions required
 
 
 

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