Media Planner

Job Description

Position:  Media Planner
Reports to: Group Media Director
OT Classification: Exempt

General Position Summary
Wieden+Kennedy believes that each team member makes a significant contribution to our success.  That contribution should not be limited by the assigned responsibilities outlined in a job description.  Therefore, this job description is designed to outline primary duties, qualifications and job scope, but not limit the employee or the organization to just the work identified. It is our expectation that each team member will offer his/her services wherever and whenever necessary to ensure the success of our endeavors and to pursue individual career growth.

The Media Planner assists in the development of media plans and is responsible for the day-to-day coordination/execution and management of the approved plans. 

Major Responsibilities/Primary Functions
Assists with development and direction of integrated media strategy by analyzing marketing information; uses knowledge of demographic/geographic analyses to develop target and local market recommendations

Aids in strategic interpretation of media plan data/research by writing points-of-view

Issues RFPs (requests for proposal) to vendors across various media channels.

Collaborates closely with Media Buyers, Account Management and production departments to ensure timely execution of media plans.

Prepares estimates, insertion orders and buys specifications

Issues appropriate buy authorizations to broadcast and OOH buyers

Initiates negotiations with print and digital media for the most favorable rates, positioning and added-value merchandising.

Checks print publications for proper positioning and ad reproduction; conducts make-good negotiations with publications when necessary.

Generates, reviews and evaluates pre-buy and post-buy analyses in order to help determine future buys

Manage client budget records

Checks invoices and resolves invoice/buy discrepancies 

Oversees/monitors media budget

Researches and prepares special reports in response to client requests

Evaluates new media opportunities and issues points-of-view

Presents, with supervision, tactical portions of media plans to clients

Directly delegates to and oversees the Assistant Media Planner

Develops and maintains strong working relationships with clients and vendors; meets with sales representatives to obtain information about their products

Maintains up-to-date knowledge of client’s business and individual product/campaign performance, prepares reports for client requests and opportunities as needed

Keeps abreast of current events, media trends and any target market industry trends that impact a client’s business 

Qualifications, Distinguishing Characteristics and Special Requirements
Bachelor’s degree preferred with a concentration in advertising, marketing, business administration and communications

1+ years media experience in a creative advertising agency preferred

Strong math and analytical skills

Creative and innovative thinker

Proficient in Word, Excel, PowerPoint and Outlook

Prior knowledge of AdViews, Telmar, Donovan a plus but not required

Proven track records of gaining trust and respect by consistently demonstrating sound critical thinking 
skills and maintaining composure in stressful situations

Exceptional written, verbal and negotiation skills with the ability to communicate with all levels of colleagues, vendors and clients

Exceptional initiative and attention to detail 

Travel and after hours work required

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