Position Summary
The Public Relations Specialist is responsible for positioning White Shark Media as a leading digital marketing company that is properly recognized locally. Their job is to plan, develop, and execute communication strategies and campaigns that portray and influence a positive image of our brand to both internal and external audiences. These audiences include but aren’t limited to employees, potential candidates, local companies, and the media.
Responsibilities
Promote and maintain a positive image of the White Shark Media brand
- Participate in opportunity assessment and management to protect and enhance the brand
- Monitor the public’s opinion towards the brand on recent events
Seek new partnership, sponsorship and advertising opportunities on a regular basis.
- Create connections with local marketing agencies and institutions
- Arrange interviews with strategic media outlets
- Obtain sponsorship for events
Coordinate and work with Local and Online Vendors to fulfill Local and Internal Marketing Needs
- Printing of Artwork and Other Branding Material (Folders, Notepads, etc.).New Badges and Lanyards
- Maintain a fresh corporate branding inside and outside the office.
- Being the point of contact with vendors to ensure WSM Store stock.
Organize and coordinate public events including but not limited to: press releases, conferences, trainings.
- Be the voice of the company and represent the company’s interests by attending relevant events
- Prepare and distribute press releases.
- Evaluate opportunities to participate in Job Fairs
Plan and manage social media campaigns for our Nicaraguan outlets.
- Create and Manage Social Media Calendar
- Coordinate with other departments on the creation of relevant content.
- Engage with social media audiences by commenting, answering messages, etc.
Required Skills & Qualifications
- Written English Level: Advanced
- Spoken English Level: Advanced
- Education: Bachelor’s Degree in Marketing or related fields.
- Experience: 2 years of experience
- Know How & Certifications: Social Media and Public Relations skills
Required Competencies
- Communication
- Proactive Attitude
- Professionalism