Looking to make a big impact at a rapidly growing startup that is revolutionizing a multi-billion dollar industry? We are growing our analytics team and are looking for strategic thinkers to help our clients achieve marketing success. You will work on first-to-market measurement solutions that will shape the future of cross-screen analytics, not just for Vistar but for the industry as a whole.
Responsibilities
- Craft compelling and actionable audience insights utilizing Vistar’s proprietary geospatial technology and geotemporal data sets to proactively inform media strategy
- Work with internal teams and clients to understand campaign objectives and define measurement strategy
- Work with internal teams and external partners to implement measurement studies
- Create and deliver mid and post-campaign performance analyses; work with Account Executives to define and present upsell opportunities based on performance insights
- Maintain Vistar’s media performance benchmarks and external case studies
- Work with Account Managers and Account Executives to define verticalized best practices and strategic insights based on performance of campaigns across the Vistar platform
- Understand and educate internal teams on relevant measurement solutions in market; maintain relationships with third party measurement partners
- Dream up new cross-screen analyses Vistar can conduct to provide actionable insights to internal teams and clients
Requirements
- Bachelor’s degree
- Experience on an agency analytics, research, or consumer insights team
- Advanced knowledge of digital media
- Excel expertise (don’t worry, we won’t bury you in spreadsheets but you should feel comfortable using excel to analyze large data sets)
- Ability to analyze data and communicate client-friendly insights
- Willingness to learn new things
Plus...
- You’ll have the opportunity (and be expected) to own your projects and help advance the analytics capability at Vistar Media
- You’ll have the opportunity (and be expected) to drive marketing strategy for Vistar’s clients
Sure would be nice…
- Degree in statistics or related quantitative fields
- Knowledge of SQL
- Knowledge of Python
- Knowledge of R, Stata or other relevant statistics packages
- Familiarity with geotemporal data