Analytics Associate

Looking to make a big impact at a rapidly growing startup that is revolutionizing a multi-billion dollar industry? We are growing our analytics team and are looking for strategic thinkers to help our clients achieve marketing success. You will work on first-to-market measurement solutions that will shape the future of cross-screen analytics, not just for Vistar but for the industry as a whole.  

Responsibilities
  • Craft compelling and actionable audience insights utilizing Vistar’s proprietary geospatial technology and geotemporal data sets to proactively inform media strategy
  • Work with internal teams and clients to understand campaign objectives and define measurement strategy
  • Work with internal teams and external partners to implement measurement studies
  • Create and deliver mid and post-campaign performance analyses; work with Account Executives to define and present upsell opportunities based on performance insights
  • Maintain Vistar’s media performance benchmarks and external case studies
  • Work with Account Managers and Account Executives to define verticalized best practices and strategic insights based on performance of campaigns across the Vistar platform
  • Understand and educate internal teams on relevant measurement solutions in market; maintain relationships with third party measurement partners
  • Dream up new cross-screen analyses Vistar can conduct to provide actionable insights to internal teams and clients

Requirements
  • Bachelor’s degree
  • Experience on an agency analytics, research, or consumer insights team
  • Advanced knowledge of digital media
  • Excel expertise (don’t worry, we won’t bury you in spreadsheets but you should feel comfortable using excel to analyze large data sets)
  • Ability to analyze data and communicate client-friendly insights
  • Willingness to learn new things

Plus...
  • You’ll have the opportunity (and be expected) to own your projects and help advance the analytics capability at Vistar Media
  • You’ll have the opportunity (and be expected) to drive marketing strategy for Vistar’s clients

Sure would be nice…

  • Degree in statistics or related quantitative fields
  • Knowledge of SQL
  • Knowledge of Python
  • Knowledge of R, Stata or other relevant statistics packages
  • Familiarity with geotemporal data

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