Performance Marketing Manager
The RateMDs team is looking for a Performance Marketing Manager with a proven track record for driving digital acquisition, customer success and communicating results to clients.
Reporting to the Director of Operations and Product, the role will be responsible for the end-to-end execution of all programmatic marketing strategy including the optimization of campaigns to drive value across all channels.
Responsibilities include:
● Manage and maintain daily/monthly PPC spends for multiple clients to ensure each campaign meets their respective conversion targets
● Capture, report and visualize key success metrics for customers
● Identify automation opportunities throughout the Customer Success process
● Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid media
● Work with product and development to ensure there is technical capability to deliver, capture and ensure the success of key aspects - such as landing pages, tracking codes and integration of analytics
● Contribute to the development and execution of onboarding and results delivery processes
● Perform ongoing paid keyword discovery, expansion and optimization of both short and long-tail keywords
● Research and analyze competitor advertising tactics
Qualifications:
● Proven SEM experience and success managing PPC campaigns across Google, Facebook and Bing
● Well-versed in performance marketing, conversion, and online customer acquisition
● Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
● Experience with website analytics tools (e.g, Google Analytics)
● Strong analytical skills and experience generating SEM reports
● Familiarity with A/B and multivariate experiments
● Working knowledge of HTML, CSS, and JavaScript development and constraints
● Post-secondary degree in Marketing or a quantitative, test-driven field
● Minimum 2+ years PPC campaign management and SEM strategy experience
● Bachelor degree in Business/Marketing or equivalent from an accredited college or university
● Demonstrate ability to manage monthly ad spend
● Google AdWords certified
● Proven experience using tools like AdWords Editor, Google Analytics, Advanced Excel with Pivot Tables
● Ability to operate under pressure and meet or exceed deadlines
● Excellent project management skills
● Attention to detail and accuracy
● Customer service orientation
● Positive attitude and a strong desire to achieve