Performance Marketing Manager

Performance Marketing Manager

The RateMDs team is looking for a Performance Marketing Manager with a proven track record for driving digital acquisition, customer success and communicating results to clients. 
 
Reporting to the Director of Operations and Product, the role will be responsible for the end-to-end execution of all programmatic marketing strategy including the optimization of campaigns to drive value across all channels. 
 
Responsibilities include:
 
●        Manage and maintain daily/monthly PPC spends for multiple clients to ensure each campaign meets their respective conversion targets
●        Capture, report and visualize key success metrics for customers
●        Identify automation opportunities throughout the Customer Success process
●        Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid media
●        Work with product and development to ensure there is technical capability to deliver, capture and ensure the success of key aspects - such as landing pages, tracking codes and integration of analytics
●        Contribute to the development and execution of onboarding and results delivery processes
●        Perform ongoing paid keyword discovery, expansion and optimization of both short and long-tail keywords
●        Research and analyze competitor advertising tactics
 
Qualifications:
●        Proven SEM experience and success managing PPC campaigns across Google, Facebook and Bing
●        Well-versed in performance marketing, conversion, and online customer acquisition
●        Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
●        Experience with website analytics tools (e.g, Google Analytics)
●        Strong analytical skills and experience generating SEM reports
●        Familiarity with A/B and multivariate experiments
●        Working knowledge of HTML, CSS, and JavaScript development and constraints
●        Post-secondary degree in Marketing or a quantitative, test-driven field
●        Minimum 2+ years PPC campaign management and SEM strategy experience
●        Bachelor degree in Business/Marketing or equivalent from an accredited college or university
●        Demonstrate ability to manage monthly ad spend
●        Google AdWords certified
●        Proven experience using tools like AdWords Editor, Google Analytics, Advanced Excel with Pivot Tables
●        Ability to operate under pressure and meet or exceed deadlines
●        Excellent project management skills
●        Attention to detail and accuracy
●        Customer service orientation
●        Positive attitude and a strong desire to achieve

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