A Digital Ads Strategist is responsible for monitoring the digital advertising team's campaign order pipeline and coordinating the campaign creation process from start to finish. The role involves cross-functional work with graphic designers, web designers, client-facing communication, and a high level of team communication.
Responsibilities
- Monitor campaign orders from Vendasta's Marketplace
- Own the fulfillment pipeline and ensure that orders are processed smoothly, quickly, and with expert execution
- Communicate professionally with Partners and Advertisers
- Delegate tasks to various teams and team members to achieve campaign launch
- Troubleshoot problems with advertising technology
- Ensure data integrity in the campaign tracking pipeline
Skills & Qualifications
- Proficiency with a variety of digital advertising platforms is an asset:
- Call tracking
- Display Advertising
- Social Advertising
- Search Engine Marketing
- Good understanding of Google Analytics, Google Adwords, Facebook Ads
- An understanding of marketing funnel and choosing the right tactic based on the client's goal
- An eye for typography, composition and color with pixel-level attention to detail
- Independent decision maker; can take calculated risks and deal with ambiguity
- Ability to work independently with minimal supervision within a strong team environment