As a Product Marketing Manager, you will be responsible for the outbound marketing activities for your products. You will craft the messaging and positioning for products. You'll conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. In your role as a Product Marketing Manager you will be the expert in buyers, how they buy and their buying criteria and will transfer that knowledge to the sales channel.
Responsibilities
- Understand the buyer - be the expert on your buyers, their purchasing journey and their buying criteria; work with Product Managers to develop product positioning and messaging that differentiates our products in the market.
- Market expertise - gather competitive intelligence, market trends and new technologies to bring back to your product teams in driving innovation; be the expert on your competition and how to win against them. Serve as subject matter expert to address technical questions from internal and external stakeholders
- Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
- Content production - Work with various teams to support new product and service introductions, marketing content, and sales training materials.
- Launch coordination – plan the launch of new products, release schedules and manage the cross-functional implementation of the plan. Support Product Management and Marketing to develop product launch packages that include product messaging, value proposition, objection handling, competitive analysis, sales guides and other content.
- Drive adoption – develop the strategy and manage the marketing programs that drive demand and adoption for your products
Skills & Qualifications
- Marketing experience is required; University degree in Marketing or a related field considered an asset; or 2+ years of paid work experience in a marketing-specific role
- Product marketing experience (or in-depth knowledge) preferred
- Exceptional ROI-tracking skills, able to prove what is, or isn’t, working
- Must be a strong public speaker, comfortable in front of large groups, and a solid writer
- Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties