VP, EMEA Sales (Edinburgh/London/UK)

Vice President, EMEA Sales

In this role, you will provide leadership and implementation of our initial and ongoing sales strategy in the EMEA region. 

Reporting to the Chief Revenue Officer in San Francisco, the VP, EMEA Sales will be responsible for sales relationships and performance in the region, and responsible for identifying, developing and growing revenue from product and services via indirect and direct sales channels. The successful candidate will have a track record of SaaS sales and sales leadership experience in EMEA. 


  • Identify and hire a team throughout the region of inside sales and field sales, solutions consultants and matrixed customer success managers
  • Manage and coordinate the efforts of the sales team to achieve monthly, quarterly and yearly bookings
  • Assist in creating a new EMEA region strategy & go-to-market plan 
  • Identifying business opportunities in existing and new customers
  • Monitor, analyze, and manage sales activity against goals
  • Develop a consistent and growing revenue stream for products and services
  • Work with global team members to develop business in the region in all channels
  • Work with channel partners to establish and grow sales and promote positive relations with VAR's, Distributors, System Integrators, & Platform companies
  • Establish an EMEA differentiated technical and business value proposition across our products and solutions
  • Establish and implement development goals, objectives, policies, and operating procedures for the EMEA team, as needed
  • Be the external face of UserTesting in the region and partner with marketing for external PR opportunities
  • Indirectly manage software development and other employees in the region


  • Field of study: Computer Science, Business, Marketing or related; MBA a plus
  • Language: English required, German, French or Dutch a plus
  • Experience required: 15 plus years of sales, 7+ years in sales management, and 7+ years of European experience
  • Strong skills in developing new buying centres and locations
  • Experience of selling to any of the following: large ISPs, media companies,, Fortune 100 Enterprises, or other related industries
  • EMEA indirect channels and partner experience 
  • Demonstrated knowledge of the processes for managing large accounts, including demand generation, forecasting, quota attainment, sales presentations, short-term, mid-term, and long-term opportunity management
  • A self-starter with the ability to build executive relationships

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