Marketing Analytics Manager

Position Description:
USATestprep is seeking a Marketing Analytics Manager with Pardot certification. The Marketing Analytics Manager will be responsible for guiding strategy, implementation, and deployment in all email marketing campaigns. In this role, you’ll work to implement new initiatives, define operational processes and best practices to maximize our campaigns and ROI, evaluate and recommend processes for streamlining our lead intake and funnel process, and implement nurture campaigns which will keep subscribers engaged. The ideal candidate will streamline both our Pardot and Salesforce instances through campaign implementation, recommend changes when needed, and report on success. Knowledge of paid search and organic acquisition tactics a plus. 

Responsibilities
  • In collaboration with sales and marketing, manage development of full customer life cycle marketing campaigns: prospect nurture, lead and opportunity nurture and acceleration, upsell, and retention
  • Essential functions administration and management of our Pardot systems, including streamlining existing flows and building out campaigns, streams, landing page forms, etc. 
  • Optimization of lead scoring and distribution methodology to ensure quality leads are routed through Pardot/Salesforce and notifications are sent to the revenue team, increasing efficiencies and conversion rates 
  • Partner with the Marketing Director to gather campaign content and budget requirements and develop performance projections to ensure alignment with business and sales pipeline goals

Requirements
  • Certified Pardot Specialist with 3+ years experience planning and executing lead generation and nurture campaigns in Pardot/SFDC
  • Marketing analytics experience
  • BS in marketing, business, communications or a related field 
  • Google Analytics knowledge a plus
  • Ability to schedule and plan out complex projects to deadlines
  • Ask smart questions, take risks, and champion new ideas

Compensation package:
  • Competitive Base Salary plus bonus, dependent on company profits
  • 100% Company paid Medical, Short-term Disability, Long-term Disability, and Life & AD&D coverage, effective on the first day following 30 days of employment 
  • Voluntary Dental and Vision 
  • 401(k) match
  • Commuter reimbursement
  • Prorated 20 days personal time off per year
  • 10 company paid holidays per year
  • Catered Lunches and unlimited snacks
  • All equipment provided
  • Volunteer and community outreach partnerships

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