Growth Manager

About TutorMe

TutorMe is the premier online tutoring solution for millions of college students nationwide. Our mission is to level the academic playing field for students everywhere. We believe that every student should have access to incredible tutors regardless of where they go to school or who their parents are.

We do this by connecting students with the best online tutors in under 30 seconds using a matching system powered by AI. Students can receive help in over 300 subjects via our advanced lesson space, featuring video chat, screen-sharing, virtual whiteboards and much more. TutorMe's national network of online tutors gives students the help they need when they need it.

What you’ll do

  • Develop strategic acquisition and retention marketing plans to drive growth and maximize immediate and long-term ROI
  • Lead campaigns end-to-end from conception to defining objectives, execution, tracking, and reporting
  • Day-to-day management of online and offline campaigns across channels including (but not limited to): paid social, paid search, content, organic, referral, email, direct mail, podcasts, affiliate, and video
  • Continuously test and optimize new channels, audiences, bidding strategies, visual creative, and copy
  • Lead overall site conversion rate optimization and develop and optimize landing page strategy
  • Monitor, analyze, and report on KPIs to ensure marketing initiatives are driving profitable acquisition
  • Use web analytics and business intelligence tools such as Google Analytics and internal dashboards to better understand our customers and exploit those insights in marketing campaigns
  • Champion metrics-driven analysis and decision-making throughout the organization
  • Think strategically, analytically, and creatively about new ways to reach customers and increase relevance

What’s required

  • 3-5 years of direct, growth-focused experience in digital marketing, B2C startup experience preferred
  • Experience building a comprehensive digital marketing strategy from the ground up
  • Proven success managing online marketing programs with CPC, CPA, and CPM cost models on Google, Facebook, Instagram, and content sites
  • Thorough understanding of various online and offline marketing funnels
  • Very data-driven and should be curious about and tell stories using data
  • Sensitivity to potential trade-offs between performance and branding
  • Experience managing organic acquisition, including SEO and CRO
  • Strong sense of ownership and determination to get things done
  • Humility and eagerness to learn and grow
  • Elevated aesthetic and quality standards in line with our brand vision
  • Passionate about making a difference in education
  • Preferred: proficient in SQL using Segment

What you’ll get

  • Competitive salary
  • Top-notch health, dental and vision insurance
  • 401k matching
  • Generous vacation and holidays
  • Swanky office in Century City with a great view of the city
  • Crazy comfortable chairs and all the tech you need to get the job done
  • Unlimited breakfast and beverages (including La Croix)
  • Opportunity to be a key player at a company that’s quickly redefining the boundaries of on-demand academic support

If you are not sure that you’re 100% qualified, but up for the challenge - we want you to apply.

We value diversity of all kinds, and are committed to building a diverse and inclusive workplace where we learn from each other. We are an equal opportunity employer and welcome people of all different backgrounds, experiences, abilities, and perspectives.

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