Manager, Demand Generation

Compromised data privacy has led to an increase in identity theft, fraud and financial losses totaling in the billions of dollars. At Truework, we are hyper-focused on building products that enable employees to regain control over how their personal information is shared during high-impact life events. Our integrated backend platform helps HR teams save time by automating employment and income verifications associated with mortgages, personal loans, rental applications and changing jobs. Our employee-first approach prevents identity fraud and protects employees and companies alike from crippling data breaches.

As Growth Manager, you will help grow Truework’s digital marketing presence from the ground up. In this role, you’ll have the chance to optimize and deploy a full-suite of growth and demand-gen resources. You will work directly with the cofounders to develop our paid marketing roadmap, driving growth across enterprise and consumer products. You will have the ability to grow existing channels like SEO and SEM, while building playbooks on other paid acquisition channels. 

We strongly value tenacious curiosity and ambition.

Additional Responsibilities will include:

> Driving paid acquisition of HR professionals, banks, and other target audiences.
> Owning paid channels such as SEM, Facebook, and LinkedIn while testing and executing on new channels. 
> Creating digital marketing playbook.
> Partnering with Product Marketing, Design, and other stakeholders on executing end-to-end campaigns.
> Partnering with product & engineering to optimize targeting and lower cost of acquisition at scale.


You may be a fit for this role if you...

> Are a Growth or Demand-Gen guru
> Live in Google Analytics
> Have significant experience with paid acquisition such as FB, LinkedIn, and SEM 
> Love metrics and tracking success of performance marketing campaigns
> Enjoy executing full-scale demand generation strategies
> Value consumer privacy and data protection
> Excel in a fast-paced startup environment where autonomy and ownership are highly valued
> Have past experience marketing to HR and People Operations professionals


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