Digital marketing is in your blood. You intuitively know how to use content to catch and hold consumer attention online and you’re passionate about using that power to help businesses reach their audiences in meaningful ways. If you’re a data geek that thrives on changing consumer behavior and making a difference in the daily lives of people nationwide gets you excited, our Digital Marketing Specialist role might be just the right fit for you.
Our Digital Marketing Specialist creates highly effective digital content strategies by developing, planning, building, and managing outcomes for comprehensive and channel-specific digital marketing campaigns. In this role, you’ll help our healthcare clients find success in engaging their patients by deploying, tracking, analyzing, testing and optimizing digital campaigns to make sure they are on-target in achieving defined KPIs and objectives.
We are looking for a cutting-edge digital marketing professional with extensive and proven campaign development, execution and optimization experience in a dynamic agency environment. As a Digital Marketing Specialist, you will connect various online and offline channels to trackable and measurable resources, providing insights and recommendations daily, weekly and monthly through campaign reporting.
As a Digital Marketing Specialist at True North, you’ll marry your love of all things marTech with your curious, fail-fast mentality to determine, execute, analyze, adapt and optimize digital campaigns. If you’re looking to grow your career at a fast-paced and growing agency, we’d love to hear from you!
Digital Marketing Specialist Requirements
- Experience connecting, optimizing, analyzing, and reporting on conversion campaign results
- Creating, testing, deploying, and reporting on email marketing campaigns
- Building, executing, managing and reporting on paid media campaigns for Google Search and Facebook
- Experience conducting keyword research and analyzing technical SEO issues
- All-level Google Ads and Analytics certifications
- Facebook Blueprint certifications
- SEMrush, Google Tag Manager and Search Console experience
- Communicating project updates, status, timelines and results via a project management software
- Creating client-facing dashboards using tools like Klipfolio
- Experience with conversion landing page tools, such as Unbounce
- Expert knowledge and technical understanding of channel-specific terminology for paid digital media, SEO, marketing automation, call tracking, email marketing, and social media
- Experience with Mailchimp and Active Campaign email platforms
- Familiarity with tools like Zapier to connect data to dashboards and streamline tasks for other web apps
- Bachelor's degree in business, marketing, or a related field
True North Custom provides strategic marketing solutions for hundreds of clients nationwide. Using custom content via digital, print, and online campaigns, we target audiences through advanced analytics and strategic marketing messages designed to move healthcare consumers to action.
What We Offer
- Competitive compensation and benefits package
- Flexible work schedules and the opportunity for some remote work
- A customer-centric culture that embraces excellence, urgency, diversity, creativity, and open communication
- A collaborative environment that fosters mutual respect and enhanced results
- Cultivation of each team member’s talent and leadership abilities through continuing education and a commitment to offering opportunities for internal career growth. We encourage and embrace new ideas and perspectives from every member of our team.