Product Marketing Manager

Title: Product Marketing Manager     
Location: Minnetonka, MN
Department: Marketing        
 
Position Overview:
The Transportation Division of Trimble exists to make the roads safer, greener and better for everyone. Our employees bring this to life through imagination, teamwork and a true passion to disrupt the status quo and drive the future of the industry. By using innovative thinking and technology, we create software solutions that protect fleet drivers and the people out on the road. We share a relentless ambition to find new ways to improve a fleet’s bottom line, while making the world a greener place. Join some of the most brilliant minds in the transportation field, working together, to make a difference for our customers and the communities we serve.
 
The Product Marketing Manager (PMM) plays a key role in the strategic planning of go-to-market strategies and campaigns related to Trimble’s products and services. The PMM will report directly to the Director of Product Marketing with strong support of Product Management, Sales, Field Marketing and Executives. Together, the team will collaborate with Product Management, Sales, Customer Service, Implementations, Creative, other Product Marketers and other throughout the organization to facilitate strategic alignment and make sure new business goals are met by demonstrating how Trimble products deliver value.
 
The PMM is expected to play an important role in developing and managing strategic marketing initiatives related to product launches and product life cycle marketing including, but not limited to the development and management of: marketing launch plans, product-specific marketing budgets and marketing campaigns. The PPM will also provide input into new processes and tools that will benefit the overall presence, adoption and visibility of Trimble Transportation products and services.
 
Responsibilities:
  • This position will lead cross-functional, go-to-market activities for Trimble Transportation, working closely with sales, product management, and other teams to drive product adoption and product revenue, while helping the team quickly react to real-world customer and field feedback
  • Be the subject matter expert about your customers’ journey and supported products and how to optimize communications to create good experiences
  • Drive sales enablement by creating sales assets, training and tools, while emphasizing how to communicate the value of our products
  • Champion product strategy, needs, accuracy and position through marketing initiatives throughout the marketing and sales organization
  • Collaborate with the entire marketing department to best leverage Trimble assets to support lead generation, product adoption, customer retention and new sales
  • Gather and create an ongoing roadmap for supported product launches
  • Produce and execute internal and customer facing communications including launch announcements and webinars, product specific communications and updates and other product related needs
 
Minimum Qualifications:
  • 2+ years of experience in B2B Product Marketing; preferably technology focused
  • Requires Degree in marketing, communications or related field
  • Experience working in a Technology or Software based company

 Preferred Skills:
  • This candidate must possess superior verbal and written communication skills
  • Prefer experience working in or serving the transportation industry
  • Strong computer skills are critical. Knowledge of G-Suite for Business is essential
  • Must bring a demonstrated ability to learn new software and technical concepts
  • A clear understanding of marketing concepts such as message, personas, target audience and positioning
  • A clear understanding of software life cycle marketing and ability to adapt message, audience and meaning according to life cycle stages
  • Must have the ability to work collaboratively with other teams and communicate effectively while also working independently as needed
  • Excellent organizational skills with a proven record of managing multiple, high priority projects simultaneously with a proven attention to detail
  • An energetic, mature self-starter who efficiently completes tasks in a fast-paced environment and is not afraid of leadership is the perfect candidate
  • Requires the ability to create, track and report on product launch KPIs including sales outcomes
  • Ability to assist Product and Marketing with research activities related to competitive analysis, audience and market size
  • Must be able to think strategically, while supporting tactical level decisions and asset reviews
  • Strategic mindset possessing the ability to translate ideas into action: understand and conceptualize how a piece of functionality can be visualized, messaged, positioning and understood by its intended audience

Trimble Inc. is proud to be an Equal Opportunity and Affirmative Action Employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, status as a covered veteran in accordance with applicable federal, state and local laws, or any other protected factor. EOE/M/F/V/D
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