Manager, Product Marketing

Title: Product Marketing Manager
Location: Westminster, CO

Job Summary 

This leadership position in Product Marketing in the Trimble MEP division is an opportunity to be part of a dynamic, fast-paced organization rapidly transitioning to cloud and transforming its go-to-market strategy.  The successful candidate will have worked in software-based businesses with proven results in product strategy and marketing and be instrumental in moving the division’s business model to subscription. 


Responsibilities

  • Lead product launch efforts for new products and major releases, enabling the sales team to position the product with the right segment of customer
  • Take a lead role in bundling and simplification of the product portfolio
  • Develop and execute on the strategy to drive user migrations to subscription in support of ARR goals
  • Distill products, releases, and features into unique selling points/key value propositions
  • Participate in various financial modeling efforts including annual and long-range planning
  • Build a data-driven approach to marketing, leveraging key internal systems like Salesforce and Oracle to inform models and decisions
  • Drive initiative to implement NPS scoring for all major product lines
  • Segment and size the mechanical and electrical markets in the division’s target market(s) for purposes of identifying penetration opportunities and generating the right lead activity in Marcom
  • Develop and maintain buyer personas to assist in developing messaging and communications
  • Lead all aspects of product pricing, from setting new product prices to developing and implementing a cadence of price increases where necessary
  • Coordinate with stakeholders and leaders in other teams, primarily focused on Sales, Marcom, and Product Management
  • Contribute to monthly business review metrics and discussions 
  • Ensure Trimble MEP is represented at the right trade shows, conventions, and conferences (working closely with Marcom/Events team)

Success Criteria

  • Ability to apply and balance both the theory and practical implementation of marketing
  • A mentality of going “beyond your role” - demonstrated ability to be planful, methodical, strategic, and ahead of what’s next
  • Demonstrates commitment to be a positive change agent in the organization
  • Lead from the front - develop trust, respect, and admiration of peers and colleagues
  • Communicates clearly, both verbally and in writing
  • Demonstrates solid understanding of branding and ability to work with appropriate stakeholders to develop and refine branding strategy when necessary
  • Demonstrates and projects a high level of energy and enthusiasm
  • Assumes a high level of personal responsibility for division success in an environment of shared resources
  • Demonstrates ability to understand the audience and modify the message for the audience. 
  • Inspire: Ability to create buy-in and bring people together and along for the greater mission
  • Engage: Ability to work with people in different countries and cultures.  Constant inquisitiveness and a growth mindset   
  • Achieve: A focus and drive for results and measurable outcomes
  • Demonstrate consistent understanding of the polarities, complexities, and nuances of every situation 
  • Live the Trimble Values

Education / Experience

  • Bachelor’s degree in marketing, business, or related field
  • MBA preferred but not required
  • Minimum 5 years of experience in marketing and/or product management
 
Trimble is proud to be an Equal Opportunity and Affirmative Action Employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, status as a covered veteran in accordance with applicable federal, state and local laws, or any other protected factor. EOE/M/F/V/D 

#Marketing

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