Search Engine Marketing (SEM) Director

The SEM Director is a position that oversees planning, implementing and managing TradingView’s overall SEO strategy. 

ESSENTIAL JOB FUNCTIONS:

  • Develop and execute SEO strategy
  • Develop and execute link building strategy, optimize links for search relevance and implement link building programs/tactics, develop relationships with bloggers, webmaster to build organic links
  • Research new keyword ranking and competitive insights to identify product opportunities that will contribute to traffic growth
  • Ensure SEO content is on-brand; consistent in terms of style quality, and tone, and optimized for search and user experience
  • Audit and improve on-site SEO
  • Review technical SEO issues and recommend fixes
  • Collect data and report on traffic, rankings and other SEO aspects


EXPERIENCE, KNOWLEDGE, SKILLS & ABILITIES:


  • Proven track record of success in SEO or SEM in Software-as-a-Service (SaaS) or tech (both B2C) products
  • Keep pace with SEO and internet marketing industry tactics, trends and developments 
  • Familiar with relevant SEO tools 
  • Numbers-driven, analytical and motivated to grow 
  • Excellent time management, planning, and organizational skills 
  • Great interpersonal and communication skills

EDUCATION:

Bachelor's Degree or advanced degree in Computer Science, HCI, Marketing, or related fields.



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