The SEM Director is a position that oversees planning, implementing and managing TradingView’s overall SEO strategy.
ESSENTIAL JOB FUNCTIONS:
- Develop and execute SEO strategy
- Develop and execute link building strategy, optimize links for search relevance and implement link building programs/tactics, develop relationships with bloggers, webmaster to build organic links
- Research new keyword ranking and competitive insights to identify product opportunities that will contribute to traffic growth
- Ensure SEO content is on-brand; consistent in terms of style quality, and tone, and optimized for search and user experience
- Audit and improve on-site SEO
- Review technical SEO issues and recommend fixes
- Collect data and report on traffic, rankings and other SEO aspects
EXPERIENCE, KNOWLEDGE, SKILLS & ABILITIES:
- Proven track record of success in SEO or SEM in Software-as-a-Service (SaaS) or tech (both B2C) products
- Keep pace with SEO and internet marketing industry tactics, trends and developments
- Familiar with relevant SEO tools
- Numbers-driven, analytical and motivated to grow
- Excellent time management, planning, and organizational skills
- Great interpersonal and communication skills
EDUCATION:
Bachelor's Degree or advanced degree in Computer Science, HCI, Marketing, or related fields.