Trader Interactive is hiring a Vice President of Consumer Marketing.
This person will be an inspirational and highly recognized brand architect who thrives on leading with vision, creativity, and collaboration. Ideal candidates will have a strong track record of launching and building client-side, consumer marketing teams, leveraging outside agencies or other partners for execution, and integrating multiple product lines and acquisitions into integrated brand stories. A minimum of 10 years of digital marketing experience—including at least 5 years in an executive leadership role—is a requirement. The successful candidate for this position will have deep experience executing transformational audience growth strategies in the digital space, preferably for online marketplaces or e-commerce brands.
- Hire, develop, and lead a team focused on positioning existing product offerings within Trader for maximum consumer visibility, recognition, and brand love.
- Partner with business leaders and sales, marketing, product, and service teams to successfully launch new brands, with a focus on transformational audience growth strategies.
- Introduce and refine mechanisms for sharing marketing and branding knowledge, promoting consistency and best-in-class practices throughout the org.
- Oversee consumer-facing social media, branded content, and other methods of attracting audience, adjusting as needed in response to data-driven consumer and customer insights.
- Manage outside vendors and partners to ensure Trader has access to world-class tools and resources for tactical marketing in support of audience growth strategies, including agency and PR relationships, SEM, content, community, and email.
- Act as a thought leader and POC for company public relations, facilitating opportunities for brand messaging outside the org through industry events, conferences, social media, enthusiast communities, etc.
This is a full-time position reporting to the CEO. Relocation assistance and temporary housing assistance may be available for selected candidates.
About Trader Interactive
We are a team of driven technology, marketing, sales, and operations professionals. Our expertise in digital has made us the leading online marketplace and marketing solutions provider in the categories we serve. We are a rapidly evolving company with deep roots—bringing buyers and sellers together remains our core mission. Our talented team consists of 350 employees who run 10 unique businesses from our home office in Norfolk, VA. We offer a dynamic environment, excellent growth opportunities, competitive earnings and a comprehensive benefits package that includes a generous 401(k). Trader Interactive is an equal opportunity employer and proudly supports a diverse workforce.