Senior Copywriter, Product and Marketing

Who We Are

Tonal has built the world’s most intelligent fitness system that is changing the way people work out at home. Tonal is a fresh approach to fitness that leverages hardware, software, video content, and artificial intelligence. Everyone who has seen or used our product, from professional athletes to fitness enthusiasts, has fallen in love.

At Tonal, we are applying our collective knowledge and creativity to reimagine fitness. We know firsthand that too many hurdles stand between each of us and our fitness goals. Drawing on decades of research and a diverse team of experts, we have created the most advanced strength training system available that makes working out more efficient, effective, and engaging. 

We're passionate about building products that transform people's lives. 

Overview

Come be a part of a team of designers passionate about creating beautiful and inspiring design experiences for a multi-platform home fitness product. Tonal Design is seeking a detail-oriented and passionate copywriter who wants to help us with our mission of motivating the world to be more active. You’ll work with the brand, marketing, and product design team to create messages that tell our story and guide our members while using the product. The ideal candidate is able to navigate a fast-paced environment that is evolving and maturing. 

You should have experience and comfort writing about technical features as well as developing copy that will help to build and position Tonal as a lifestyle fitness brand. As we develop what our brand looks and stands for, you will help drive the strategy as to how that manifests through our written word and verbal tone-of-voice.

As a senior copywriter, you’ll take the lead on many of our voice and tone-based efforts, specifically in our product experience and overall marketing and advertising efforts.

What You Will Do

  • Establish guidelines and standards for product copy based on our brand guidelines
  • Co-create marketing messages and campaign creative with our product marketing and design teams
  • Work with social marketing to bring our story to life across all social moments
  • Collaborate on product emails to onboard and engage users in the Tonal community
  • Contribute to product blog posts for the Tonal community and prospective customers
  • Interpret creative direction and adapt points from creative briefs into persuasive copy concepts
  • Simultaneously manage multiple projects with tight deadlines
  • Collaborate with Product Management, Design, Marketing, and Customer Care

Who You Are

  • Bachelor’s degree and a minimum of 5 years of experience writing for product, product marketing, video and/or consumer-oriented written communications
  • Experience in producing copy for digital, product, print and/or other broadcast channels
  • Extremely creative, an idea machine
  • Ability to edit others, to take their first drafts and make them sparkle
  • Proficiency with Microsoft Office software, including Word, Excel, PowerPoint, Google Docs
  • Exceptional skill with the nuances of product-oriented writing
  • Experience in and/or a passion for fitness is a plus
  • Ability to work under pressure and meet tight deadlines when necessary
  • Can work independently (self-starting) and within a team

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