If you care deeply about education, the outdoors, and are an online acquisition marketer, and can perpetuate a strong, mission-driven culture, we want to talk to you. Poised to become the preeminent brand in early childhood, Tinkergarten has roots in NYC and western Massachusetts, is founded by education and tech industry vets, and are backed by some of the most influential consumer, education and social impact investors in the world. We’re on a mission to ensure all kids are ready to learn, ready to thrive, and ready for anything. We’re rapidly growing our technology-enabled network of leaders to bring families outside to enable families to connect outside, and for their kids to learn through play.
You’ll be responsible for the company’s online customer acquisition/enrollment strategies and execution, helping us to achieve our growth goals profitably and sustainably. This is a hands-on roll, requiring cross-functional collaboration, a methodical and analytical approach, paired with a strong understanding of our consumers.
You'll work directly with our head of marketing and other functional leaders to build systems, processes, playbooks, and reporting to help us achieve our goals. Most importantly, your work will make significant impact, as it is our collective mission to ensure that our next generation of children can lead happy, healthy, productive lives.
Execute the team’s customer funnel strategies, acquiring and retaining customers across multiple free and paid channels both profitably, and for the long term.
Manage our direct email and mobile communication programs with customers to nurture customers through the enrollment and re-enrollment process. Run customer retention/repeat usage programs.
Launch, execute, experiment and optimize new user acquisition across channels and platforms.
Create and monitor dashboards, and analyze multiple attribution systems to understanding program performance.
Collaborate with other marketers across functions and channel, and with product, design and engineering to optimize conversion.
Ideal Candidate Background:
5+ years of online direct marketing experience at a CPG, online technology, or social impact consumer brand.
3+ years of experience managing direct email programs that drive conversion to a product or service.
Has success executing paid and organic acquisition programs, preferably for a consumer, subscription or media brand.
Experience with or deep understanding of the consumer patterns of parent/kid oriented products is a plus. Cultural competence is a must.
Comfortable using leading digital analytics and other marketing automation tools.
A data-driven decision maker—you instrument, measure, and optimize for growth.
An exceptional written and verbal communicator, who is capable of writing content, proactively organizing, presenting, and communicating information and ideas.
Energized by a little uncertainty and in situations where things are continually evolving.
Excited to work hard, make significant contributions, is open to learning and improving, and wants to make a huge impact during your time on the planet.
Our search for this role is focused on New York City. We welcome all to apply, and we believe that diverse teams are stronger teams.