Director of Audience Development

Thrive Global is looking for a Director of Audience Development to build and oversee our audience strategy and presence. This role would be responsible for growing and engaging our audience across all of Thrive's platforms: website, social media, mobile app, etc.

  • Oversee Thrive Global’s audience development strategy across all platforms with a focus on follower and subscriber growth, including Facebook, Twitter, Instagram, YouTube, Flipboard, newsletters, messenger and chat apps and emerging platforms
  • Work with the editorial team on content optimization, UGC and platform-exclusive content creation
  • Develop and oversee SEO strategy
  • Own analytics management and distribution of reports. Use data to inform decisions across all platforms
  • Execute posting or optimizing copy as needed
  • Manage A/B testing, audience acquisition strategies
  • Work with the editorial and tech teams on developing and testing new platforms and products
About You:
  • Proven track record of growing a digital audience for a media outlet
  • Media/journalism background (newsroom experience) preferred
  • Passion for and deep understanding of all social channels and audience growth tactics
  • Ability to prioritize and meet multiple deadlines 
  • Knowledge of SEO best practices 
  • Deep understanding of analytics tools and making decisions based on data 
  • A knack for editorial content packaging (writing headlines and social language, curating photos, etc.) and spotting great editorial content
  • Experience with optimizing newsletters and growing subscriptions
  • Detail obsessed  and demonstrated ability to operate effectively in a fast-paced environment
  • Eager, analytical problem solver with a testing mindset and ability to translate ambiguous concepts into action plans
  • Collaborative and eager to learn 
  • Passion for changing how we work and live  


  • A human-centric culture inclusive of a range of wellness benefits
  • Genuine, friendly, hardworking co-workers
  • Reaching hundreds of thousands of people (at well known companies) - and making a huge difference in their health and lives
  • Three weeks vacation + 7 flex holidays (on top of regular holidays)
  • Great office location in SoHo, NYC
  • Competitive compensation
  • Many opportunities to grow within the company and shape our growth strategy
  • Medical, vision and dental coverage

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