About Us
Thrive Causemetics was born out of a friendship. Makeup artist and product developer, Karissa Bodnar, lost her dear friend Kristy to cancer at just 24 years old. Kristy’s compassionate and vivacious spirit inspired Karissa to establish Thrive Causemetics, a beauty brand and philosophy that goes beyond skin deep by empowering women.
Thrive Causemetics is Beauty with a Purpose: for every product purchased one is donated to help a woman thrive. We believe changing the world starts with a single ingredient, and that’s why we create vegan, 100% cruelty-free formulas containing proven ingredients without the use of parabens and sulfates. All of our high-performance cosmetics are developed with our customer in mind. We control every step of the product development process.
We are a company that believes everyone is responsible for doing anything and everything to contribute to our team's success. We thrive on a collaborative and cross-functional workplace. There is no such thing as "that's not my job" at Thrive Causemetics. We offer a culture rewarding our driven, hard-working team with special perks and benefits. Together, we prioritize strong work ethic while maintaining a positive, exciting environment where people are passionate about what they do.
JOB DESCRIPTION:
Thrive Causemetics is looking for a data-driven, detail-oriented Growth Marketing Analyst to create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to boost growth. As an invaluable asset to our Growth Team, the ideal candidate is an expert communicator able to compile data and relay results effectively.
RESPONSIBILITIES:
- Build and manage acquisition campaigns across a variety of channels including social, SEM and display with the goal of driving revenue and increasing ROI for Thrive Causemetics
- Lead launch strategy for paid acquisition campaigns incorporating a full-funnel approach, A/B testing and constant innovation
- Draw insights from campaign data and collaborate with the Growth team on campaign strategy and cross-channel budget allocation
- Analyze and optimize campaign performance based on data-driven insights and strategy; use quantitative approach to build go-forward launch plan
- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels
- Work with creative team on creative testing strategy and innovation
- Work with tech and product management teams to submit and QA tracking tags
- Participate in managing external agencies to deliver against brand and performance marketing briefs
- Contribute to a positive team culture and grow as a leader in a collaborative environment
QUALIFICATIONS/REQUIRED SKILLS:
- 2-4 years working in a quantitative role managing strategy and execution on Social, Search, or other performance-oriented channels
- Proven track record of building and scaling acquisition campaigns with a strong focus on ROI
- In-platform execution experience setting up campaigns in Facebook ads manager & Google AdWords
- Ability to work efficiently in a fast-paced environment
- Passion for beauty, technology, and e-commerce
- Exceptional analytical skills to drive data-driven decisions and problem-solving
- Outstanding written/verbal communication and presentation skills
- Proven ability to multi-task, deliver exceptional results, and motivate others in fast-paced, dynamic environments
- Proficiency with Excel
- Preferred 4-year degree in Marketing, Economics, Mathematics, Finance or other quantitative fields of study
- Previous startup experience a plus