Social Media Manager

About Us:
Thrive Causemetics was born out of a friendship. Makeup artist and product developer, Karissa Bodnar, lost her dear friend Kristy to cancer at just 24 years old. Kristy’s compassionate and vivacious spirit inspired Karissa to establish Thrive Causemetics, a beauty brand and philosophy that goes beyond skin deep by empowering women.

Thrive Causemetics is Beauty with a Purpose: for every product purchased, one is donated to help a woman thrive. We believe changing the world starts with a single ingredient, and that’s why we create vegan, 100% cruelty-free formulas containing proven ingredients without the use of parabens, sulfates, or toxins. All of our high-performance cosmetics are developed at Thrive Lab in Seattle—we control every step of the product development process.

Job Responsibilities:
  • Social Media 
    • Manage and act as the voice of the brand across social media communities including but not limited to Facebook, Instagram, Snapchat, Twitter, Youtube and Pinterest
    • Work with internal and external teams to project manage all necessary social media copy and design 
    • Co-drive the vision, strategy, and execution of Thrive’s Social Media and Content roadmap
    • Regularly analyze and report on performance of campaigns to ensure the brand is reaching its goals
  • Content Creation & Management
    • Accountable for all content marketing initiatives to drive traffic and engagement that deliver sales and customer retention
    • Create a content editorial calendar to manage content and plan specific, timely marketing campaigns
    • Create, curate, and manage content across all social media communities 
    • Introduce new and innovative ways to capture engagement through unique content 
    • Promote content through social advertising
  • Influencer Strategy
    • Define and develop influencer marketing strategy to encourage advocacy and support key launches
    • Lead all social influencer programs including long-term relationships, seasonal activation, and micro-influencer programs
    • Track and analyze all outreach performance, content, conversion rates to estimate ROI and advise on best strategies
    • Develop, lead and execute all Social Mailer and PR Mailer programs
  • Online Customer Relations 
    • Manage efforts in building online reviews and reputation
    • Monitor online reviews and respond in a timely manner
    • Communicate and work closely with the Customer Education Team to ensure brand voice is consistent on social media channels

Qualifications:
  • 3-6 years experience in social media marketing
  • Strong existing relationships with beauty bloggers & influencers
  • In-depth knowledge and understanding of social media platforms, their respective participants and how each platform can be deployed in different scenarios
  • PR experience is a plus
  • Excellent written and verbal skills
  • Hands on experience in content creation and management
  • Strong verbal and written communication skills
  • Ability to communicate effectively internal teams, including senior management and peers
  • Willingness to work as part of a team and complete other tasks, as assigned
  • Proficient in Adobe programs, MS Office and Google mail/docs
  • US citizenship or permanent residency required
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