Senior Product Marketing Manager

Who We Are
Thinkful is a new type of school that brings high-growth tech careers to ambitious people everywhere. We provide 1-on-1 learning through our network of industry experts, hiring partners, and online platform to deliver a structured and flexible education. Thinkful offers programs in web development, data science, and design, with in-person communities in up-and-coming tech hubs around the U.S. To join the Thinkful network visit thinkful.com.

The Position

You’ll sit at the intersection of admissions, marketing, and product, working to ensure we are building the right programs and we’re bringing them to market in the best ways. In this role, you will focus on developing a deep understanding of the adult education landscape. You’ll identify key opportunities as well as help develop & execute the marketing & sales strategies to successfully launch initiatives and new programs.

You’ll research the market, understand the competitive landscape and help define the opportunities and challenges of our approaches. You’ll then use that research to deeply understand personas, test positioning, and define the go-to-market strategy for new programs and initiatives. With an analytical approach and a deep understanding of the market, you will deftly connect our programs to customer needs. 

You will work most closely with sales, marketing, brand and product. The ideal candidate must demonstrate a passion & vision for education, exhibit excellent analytical skills, be a strong communicator, strategic and thrive in ambiguous environments to drive impact across teams.

Responsibilities
  • Identify optimal personas, positioning, & channels that will drive success
  • Use your research to build operating plans for new program launches 
  • Work with marketing, sales & brand to define & execute go-to-market strategies

Requirements
  • Enjoy working with people, not just putting head down and working
  • Excellent written and verbal communication
  • History of success in professional realm
  • Keep up with new technologies and trends in the tech industry

Compensation and Benefits
  • Competitive base salary and equity
  • Healthcare, dental, and vision insurance are 100% covered for individuals and meaningfully covered for families
  • 401k plan options
  • Unlimited vacation policy
  • Expand your skills with free Thinkful courses and a Mentor, plus discounts for friends and family
  • Commuter Benefits Card via WageWorks
  • Paid Parental Leave

Apply
If you are interested in this position please provide your resume and a cover letter explaining your interest in the role.

Thinkful can only hire candidates who are eligible to work in the United States.

We stand against any form of workplace harassment based on race, color, religion, sexual orientation, gender identity or expression, national origin, age, disability, or veteran status. Thinkful provides equal employment opportunities to all employees and applicants. If you're talented and driven, please apply.

At this time, we are unable to consider applicants from the following states: Alaska, Delaware, Idaho, New Mexico, North Dakota, South Carolina, South Dakota, West Virginia, and Wyoming

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