Essential Duties and Responsibilities:
• Digital outreach - build and maintain databases for content marketing. • Influencer outreach - develop relations with industry influencers through outreach and thought leadership programs, measure community engagement and maintain relationships with top internet marketing experts. • Content syndication and marketing - plan and execute content marketing strategies. • Work with content team and account managers to deliver successful internet marketing campaigns across verticals - technology, e-commerce, finance, hospitality, education, luxury, travel & lifestyle etc. • Basic content writing skills – need not be a grammar nazi, just good with words. • PDFs, whitepapers and infographic marketing. • Comfortable with social media ethics and marketing patterns. • Working knowledge of content marketing tools.
Education and/or Work Experience Requirements:
• 3-5 years of experience with working on content and internet marketing campaigns. • Experience in writing/contributing to authority websites/blogs would be an added bonus. • Working knowledge of SEO and link building impact through content marketing. • Excellent verbal and written communication skills in both internal and external setup. • Good computer proficiency (MS Office – Word, Excel and Outlook). • Ability to multitask under pressure and meet deadlines with a positive attitude. • Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices. • High school diploma or GED required.