content marketing

Assistant Manager - Content Marketing
 

 Responsibilities:


·       Create compelling content that increases our web presence as well as nurtures existing subscriber/lead base.
·       Create and improve templates, scripts and various other content for the sales team

·       Duties include researching and writing content based on the content marketing strategy

·       Create content for Blog, Newsletter, Email and Whitepapers/eBooks, each month to drive leads and awareness to the programs.
·       Edit, proofread and improve existing content.

·       Work with internal teams (sales, operations & product) to collect information for marketing content.
·       Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social, email, mobile and video
·       Work with internal teams to share the content through various channels

·       Measure the results of content marketing activities and sharing insights with the larger team.
·       Develop editorial calendar, work with peer teams to implement it and ensure deadlines are met.
 
 

 Requirements:


·       Bachelor’s degree in Communications/Marketing or related field

·       Excellent written and verbal communication.

·       Strong interpersonal and communication skills.

·       Editorial mindset with an ability to predict audience preferences.

·       Past experience building audiences, exposure to an international audience is a plus

·       Experience in creating various types of content and growing a database/audience.

·       Ability to work in a fast-paced environment, with multiple priorities while maintaining focus on details, execution and results

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