Creative Director

Company -  Leading Digital Marketing Agency

Location -  Mumbai

Experience - 5 to 7 years

Role Responsibilities & Deliverables

  1. Strategic
  • Work with content partners to generate new concepts and opportunities
  • Create case studies along with the Account Management team to be used for award entries, partnerships and pitches

  1. Communication & Coordination
  • Attend large size campaign briefs by the Account Management team
  • Meet clients every month to understand clients satisfaction with creative strategy and execution and build relationship

  1. Creative Strategy
  • Brand strategy basis the decoded client brief for campaigns

  • Brand strategy for new client pitches

  • Pitch large campaigns to clients along with the Account Management team

  • Drive innovation (new content formats and constant experimentation) that can be utilized for client pitches, client briefs and new partnerships
  • Search for new trends and insights that can be utilized for client pitches, client briefs and new partnership

  • Creative Execution
  • Ensure creation of contextual, innovative content

  • Define the agenda and guidelines of collaboration with functional teams for executing client briefs

  • Work closely with arts & graphics, video and production teams to co-create content

  • Vet concepts, final scripts and storyboards (created with the art team)

  • Conduct aesthetic checks and edits during pre-production and production stage

  • Attend shoots and music recordings to supervise work quality and processes

  • Sign-off on ideas related to influencer associations

  • Ensure accurate referencing and industry benchmarking by the team

  • Team

  • Hire capable, independent resources that can understand, communicate and execute client briefs accurately 

  • Organize weekly team meetings to track work progress and provide feedback to the team as a whole

  • Create a team culture of innovation, research and self-development

  • Build more capable teams by mentoring and guiding them

  • Work with the L&D team to structure training programs that directly impact work quality along with specific competencies

Core Competencies

  1. Creativity

  • lnnovate ideas for campaigns

  • Understand design and smart copy and recognize fresh approaches to advertising

  • Intimate understanding of design, copy and web best practices/guidelines

  • Keen awareness of current trends in advertising

  1. Leadership & Team Management 

  • Lead by example & mentor team members 

  • Keep team members motivated at all times

  • Provide appropriate level of feedback concerning team progress (via performance reviews and on the job feedback) 

  • Train, mentor and motivate the team

  •  Customer Focus

  • Keep client needs in mind while framing strategies 

  • Timely resolution of client escalations

  • Planning & Organising

  • Tactfully prioritise tasks and projects to manage work across brands

  • Deliver within deadlines with the available resources

  • Keen eye for detail

  • Communication 

  • Excellent written and verbal skills

  • Ability to clearly articulate complex ideas and strategies to clients and the team

  • Ability to sell work and ideas, and respond positively to feedback

Desired Qualifications & Expereince
  • UG - Any Graduate - Any Specialization OR PG - Any PG Course – Any Specialization; Post Graduation Not Mandatory.

  • Candidates with 4+ years of work experience can apply. Prior experience in Social Media and online content creation will be preferred
  • Prior team management experience preferred
  • Proven & demonstrable experience of being able to work under pressure and multi-task. Should be comfortable with handling pressure since the role demands it


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