Responsibilities:
● Create, run, and manage multiple paid campaigns across channels
● Identify and execute optimization recommendations to increase campaign ROI
● Maintain and operate day to day campaign spend as per allocation
● Create landing pages using tools like Unbounce
● Prepare weekly and monthly reports
● Monitor progress of campaigns using various reporting tools
● Plan, Design & Implement SEM strategy
● Complete responsibility of campaign, KPI & lead targets
Must have:
● At least 6 years of hands-on experience in PPC (Pay-per-Click) advertising
● Must have experience in creating and running campaigns for IT/ITes services
● Very strong keyword research skills
● Ability to write compelling, clear, concise search ad copies
● Should be able to create landing pages using any of the marketing tools such as
unbounce, Hubspot, LeadSquared
● Should have handled multiple campaigns at a time
● Extremely analytics and numbers driven
● Good design sense
● Proficiency in Microsoft office skills
● Excellent Communication, Presentation and Negotiation skills in English
● Proficiency in Google Ads Editor
Good to have:
● Google Adwords certified
● Expertise on Google Analytics
● A/B testing skills
● Knowledge of leveraging LinkedIn, Facebook and other portals