Paid Ads Manager: Remote

Are you an impact-driven paid ads professional who enjoys meaningful, self-directed work?  Can you help us to unlock even more growth? 

We’re looking for a Paid Ads Manager with the creativity to capture imaginations, the analytical ability to optimize campaigns into incredible efficiency, and the intuition to feed lessons from our ad campaigns back into our overall marketing strategy.  You’re going to need to dig deep and be ready to grow to help us make a real dent in our mission, which is, “To make world-class marketing easy for everyone”.

Tailwind is a visual marketing tool loved by over 400,000 brands, businesses, and influencers the world over.  Today, our software makes marketing on Instagram and Pinterest easier and more effective.

What you’ll love about this role:
  • You’ll be creating and managing ad campaigns that provide value to small businesses and entrepreneurs, helping them to pursue their dreams and thrive financially using our platform.
  • You’ll have the freedom and support to challenge yourself with difficult problems without being afraid of failing, with opportunities to learn from mistakes.
  • Our marketers are a tight-knit, hand-picked team who want to learn from you and help you learn! 
  • We’re nimble and fast-moving, without corporate red tape, approval layers, or politics.
  • You’ll get ownership shares, company-paid insurance premiums and extremely competitive benefits package, salary refreshes twice a year with annual bonuses and an unlimited vacation policy


About You:
  • Empathy: You’re an empathetic marketer who takes the time to understand our customers and the problems those customers need to solve.
  • Skilled Ads Manager: You have the ability to devise creative and copy that can’t be ignored, and to serve it to the right audience at the right time.
  • Platform Mastery: You’re experienced with a variety of ad platforms and hungry to learn more.
  • Results-oriented: You’re focused on creating impact, yet adept at balancing short-term gains with long-term strategy and brand objectives.
  • Long-term thinker: You’re focused on nurturing strangers through a satisfying customer journey all the way to advocating for our brand. 
  • Natural collaborator: You’re able to work with stakeholders across Tailwind to test positioning and get distribution for our marketing campaigns, product launches and more.
  • Iterative: Always testing and iterating.
  • Competitive: Our strongest competition are world-class ad buyers, so you’ll need to bring your A-game.  
  • Team-centric: An authentic, positive, and energetic team-player without the burden of an oversized ego.
  • Creative and passionate: You love to push the boundaries of what’s possible, to figure out cool new stuff, to get an edge.


Our ideal candidate would also have the following potential:
  • An interest in becoming a thought leader in the space of paid advertising (for example, through writing and/or speaking engagements).  
  • The ability to develop and validate the kind of insights that could help inform a paid ads tool, if we were to decide to build one.
  • The ability to work with marketing agencies to help us to effectively deploy more budget, faster.
  • Ability to mentor teammates and be a knowledgeable resource on paid ads for the entire team.


Desired skills & experience:
  • Experience creating ads: You have experience creating impactful ad campaigns— whether you’ve been doing it for 2 years or 22 years.
  • A proven track record working hands-on within ad platforms to drive results.
  • A talented copywriter able to attract, convince and compel.
  • Ability to work with talented in-house designers on creative and messaging strategies.
  • Ability to deploy rigorous tests through ads.

Requirements
Please provide at least one example of a successful ad campaign that you have run, either search or social.  Embed ads in a Google Doc, provide a little context around the goals of your ad, the targeting, any other pertinent information you think we should know, and then include the link to the doc in your application.

This position can be based in Oklahoma City, NYC or remote.

Note:  Please don’t talk yourself out of applying if you don’t “check all the boxes.”  We support each other’s growth and celebrate our differences at Tailwind.  If you’re passionate about creating world-class ad campaigns, please apply. We’d love to hear from you.

If you have any questions, you can also email careers@tailwindapp.com. We look forward to hearing from you!

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Learn more about life at Tailwind:
 -  From the blog:  Listen to Your Customers, They’ll Guide What You Should Build
 -  Video:  What’s it Like to Work at Tailwind
 -  Website:  Our Mission, Our Story, Our Team, Our Culture

PLEASE NOTE:
We have implemented a uniquely transparent compensation model based on our culture and values. You can learn more about our Tailwind Open Compensation System here: www.tailwindapp.com/about/open-compensation.  
 
While applying, we'll ask you for your target compensation level; we use this question strictly to screen out candidates who are not feasible hires based on our compensation system. It will not / does not impact what we offer any candidate.
 
EOE

Tailwind is proud to be an equal opportunity employer and will consider all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, veteran status, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know.

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