Associate Analytics Director (Web/Adobe)

As the Associate Director focusing on Adobe Analytics within the Marketing Intelligence team. you'll serve as the domain expert on the Adobe Analytics, DTM and other tag management platforms (TMS) for the team. You will be the point person for translating business requirements and measurement plans into the solution design (SDR), implementing all technical and functional capabilities of Adobe Analytics and defining processes. In this role, you will define and stand up subject matter expertise in measurement platforms and governance.

In this role, you will define end-to-end analytics architecture and implement analytics platforms and multiple individual analytics improvement projects.

You will provide analytics/data technology and functional thought leadership, influence architecture and business processes, lead hands-on tagging and collaborate with teams of developers and analysts.


Responsibilities:
  • Create custom tracking solutions based on a measurement plan, document solution design and mapping analytics variables to defined requirements
  • Using defined key performance indicators (KPIs), implement solutions enabling stable architecture for capturing robust data
  • Create data layer specifications and TMS rules for best practice implementation of website and media analytics tracking
  • Implement testing and optimization tools with integration across marketing and data platforms to ensure sound testing, targeting and personalization strategies
  • Manage and administer analytics and data management platforms ensuring taxonomies, tags and integrations are leveraged to support data collections, analytics, insights and targeting
  • Employ, promote and enforce tagging, segmentation and targeting best practices
  • Manage native and API integrations of analytics and marketing tag implementations
  • Set up and manage data feeds into Adobe Analytics
  • Develop custom reports via Adobe Analytics and Report Builder


Qualifications:
  • Have in-depth knowledge of all components of Adobe Analytics platform implementation including tags, s_code, plug-ins, Campaigns, server call types, cookies, Site Catalyst variables (props, eVars, events), universal tags, Data Connectors, SAINT classifications, calculated metrics, Link Tracking, JavaScript, HTML, and packet sniffing
  • Dashboard development and Tableau experience a plus
  • Proven experience as the technical lead in implementation and support of Adobe Analytics, Google Analytics, Dynamic Tag Manager (DTM), Target, Audience Manager and other analytics and data platforms
  • Experience with key features of Adobe Analytics including visitor ID service, eVars, s.props, success events, merchandising variables, VISTA rules, SAINT Classifications, raw data feeds, pathing/fallout, segmentations and marketing channels
  • Hands-on administration experience with Adobe Analytics and Google Analytics
  • Experience implementing analytics on native mobile apps for iOS and Android
  • Demonstrated proficiency managing analytics tags with a tag manager such as Dynamic Tag Manager (DTM), Tealium or Ensighten
  • Expertise in analytics and tagging quality assurance process
  • Strong development background with JavaScript and JavaScript libraries
  • Proven understanding of all aspects of Adobe Analytics tool (pathing analysis, cohort analysis, segmentations, sequential segmentation and analysis, e-commerce product variables, merchandising variables, SAINT Classifications, rules, attributions, virtual report suites) to make sense of online behavioral data and generate insights
  • Solid understanding of digital marketing and advertising concepts and terms
  • Aptitude to flourish handling multiple tasks, workload, changing priorities and tight deadlines
  • Ability to assess a problem and determine an effective course of action with sustainable solutions


Experience:
  • 4+ years of relevant technology experience in digital marketing, consulting and/or media
  • Three (3) or more years of experience in highly-skilled front-end engineering using Object-Oriented JavaScript, JavaScript libraries and micro frameworks such as jQuery, Angular, HTML5 and CSS
  • Three (3) or more years of web analytics with clickstream experience implementing web analytics using Adobe Analytics, Webtrends, Google Analytics or any other web analytic tool
  • Experience working with and managing distributed teams, including off-shore members and digital agencies
  • Multiple Adobe Marketing Cloud solutions, Marketo/Eloqua and SalesForce certification(s)
  • Active participation in analytics and other Adobe and Google communities


About T3 + Perks (www.t-3.com):
  • Independent agency
  • In business for 30+ years
  • 38 potential days off (15 vacation and 23 holidays) 
  • 10 sick days
  • 1 Volunteer day
  • Summer Fridays
  • 401k matching
  • Competitive parental leave policy
  • 100% medical (with buy-up options)
  • 5-year anniversary trip (company pays for a trip of your choice on every 5-year anniversary)


T3 is an Equal Opportunity/Affirmative Action Employer oriented toward inclusivity. We celebrate diversity, not just in commitment but in action. We get it and hire people who do, too. 

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