3-4 years of working experience in handling paid campaigns across all mediums.
The Performance Marketing Specialist will also portray a passion and exceptional analytical skills and demonstrate a fluency in acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing.
Up-to-date with the latest trends and best practices in search engine marketing.
Strong analytical skills and experience in generating campaign performance reports.
Familiarity with A/B and multivariate experiments.
The position requires that the candidate is highly adaptable and has the ability to learn quickly and come up with prompt solutions for marketing campaigns and programs.
Should have and previously demonstrated an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines.
Provide creative copy suggestions and graphical ad templates.
Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with goals.
Monitor and evaluate search results and search performance across the major search channels.
Communication on project development, timelines, and results.
Passion for Search and internet marketing.
Outstanding ability to think creatively, and identify and resolve problems.
Excellent analytical, organizational, project management and time management skills.
Experience in Search Engine Marketing (SEM) and Paid Search (PPC).
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).
AdWords / Bing certification a plus.