Marketing Manager - Demand Generation

Swell is looking for a Manager of Demand Generation to take our fast-growing tech start-up to the next level. This is a great opportunity for an experienced professional who knows how to fill the top of the sales funnel and create high quality leads. If you want to be part of a rapidly growing company, know how to market SaaS technology and have a proven track record in helping companies scale, then you should apply today!

As the Manager of Demand Generation, you will play a critical role in growing our business at a rapid rate. You'll manage all lead generation efforts through both online and offline channels. This is an intense role that requires management of a lot of moving parts including demand generation, SEM, SEO, email, automated business marketing, website, trade show marketing, and other event marketing. Candidates must have a proven track record of driving growth through lead generation.

DUTIES & RESPONSIBILITIES 

  • Grow pipeline and sales qualified opportunities through the effective creation of high-quality MQLs
  • Establish data-oriented practices to optimize the performance of the team and continually improve the efficiency and impact of marketing channels
  • Support the growth of our marketing/sales tech stack and institute initiatives to drive efficiency, scale and increase conversion
  • Forecast, measure, analyze and report on the impact of demand creation activities on pipeline and revenue
  • Being a strong leader, mentor, team player and a focus on helping others succeed
  • Manage the demand generation budget with detailed focus on the ROI of each campaign
  • Establish strong collaborative relationships with Sales
  • Stay current on growth marketing trends, best practices, and benchmarks and drive experimentation and evolution of our marketing channels
  • Manage the demand generation budget and pushing the status quo to run smarter marketing programs at scale
  • Monitor pipeline data and performance regularly, and identify opportunities and strategies to improve
  • Bring in the latest industry trends, marketing tactics, technologies and approaches


SKILLS & EXPERIENCE

  • Proven track record of driving growth through varied marketing channels at a B2B company
  • Minimum 3  years in a similar role, ideally within SaaS
  • Marketing degree preferred
  • Ability to manage high volume campaigns and programs while optimizing ROI
  • Ability to identify data-driven opportunities to generate, accelerate, and close pipeline
  • Ability to collaborate well with members of the Sales/Partnerships, Marketing, and Operations team
  • Self-driven to achieve goals; high energy level is essential; strong, dedicated work ethic
  • Able to build and maintain mutually beneficial relationships with internal and external influencers, as well as partners, vendors, and agencies
  • Experience with enterprise-level CRM and marketing/sales automation software. Salesforce.com a plus
  • 3+ years of marketing management experience
  • Ability in leading, coaching and mentoring employees
  • Excellent oral/written and interpersonal communication skills and very good administrative skills - must be proficient in spreadsheets and word processing and have experience using CRM platforms and reports
  • Bachelor Degree

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