We're looking for someone who can build and lead our marketing/growth team. The ideal candidate is scrappy and creative with a solid analytical, consumer digital, and subscription background.
What You’ll Do
- Define the acquisition strategy for both digital (search, mobile, paid social, display, OTT) and traditional to maximize subscriber growth, ROI, and Customer Lifetime Value.
- Own the acquisition strategy, planning, creative, execution, and optimization for all search, mobile, paid social and display campaigns.
- Define budget allocation and optimization across all acquisition channels.
- Monitor, test, and improve performance across all acquisition channels, providing actionable recommendations to maximize KPIs. Achieve acquisition forecast on a monthly basis.
- Build, manage, and scale an internal growth team
- Manage the relationship with digital media agencies and marketing platforms to ensure flawless execution of acquisition campaigns.
- Work with cross-functional teams to ensure marketing operations efficiencies
You’re Good At
- Pulling in new customers - you’ve ideally had 5+ years of experience with subscription businesses and startups, and are eager to build something from the ground up here.
- Analytics and metrics - you’re data-driven, numbers fanatic. You eat, sleep and breathe numbers, and the more it can help inform strategy, the better.
- Focusing strategy on digital marketing - you have a laser-sharp strategic mindset when it comes to programmatic display, search, and paid social.
- Uncovering success metrics - beyond your day-to-day, you understand what the bottom line is, and how to define and deliver on key KPI targets that drive actual results.
Extra Awesome Useful Skills To Have:
- Photoshop and design skills
- A good sense of humor
- Love of dance
- Easy and fun to work with
What It’ll Be Like
We’re a group of smart and fun people focused on building an amazing place to work. It’s our mission to make dance accessible to the world. As a startup in order to achieve this dream, it requires us to move fast stay hyper-focused and put in the grind.
We work really hard here, but it’s an extremely fun journey and our team makes it all worth it.
It’s important you’re happy here and can achieve your personal goals. We will always judge you on your results and nothing else.
- ✌STEEZY Squad