Senior Media Planner
We are looking for a driven, results-oriented individual to join our team as a Senior Media Planner. You’ll be responsible for developing and executing strategic, traditional and digital media plans for our B2B and B2C clients. You’ll coordinate and manage day-to-day media activities and communications for multiple clients and work to foster long-term relationships with those clients. You must be a confident self-starter, team player and innovative problem-solver and be able to manage multiple projects at once. This role requires you to be highly attentive to detail and resourceful with the ability to work well under pressure. You must also be effective at communicating with internal team members as well as clients. Our ideal candidate will have a great work ethic, experience in both demand generation and branding campaigns and a hunger for responsibility and learning.
Responsibilities
- Strategically develop and execute traditional and digital media plans for clients
- Oversee and supervise deliverables throughout the campaign life cycle, from research to planning to execution, tracking and optimization
- Supervise, direct and coordinate work activities of junior media team members
- Work closely with client engagement leads, project management and creative department for operational efficiency
- Develop and deliver client presentations
- Negotiate with media providers on behalf of clients
Skills and Qualifications
- Minimum four year’s experience in media planning with at least two years of digital experience
- Strong understanding of all forms of media planning, including demand generation, lead generation and branding
- Experience planning and buying Local and National media is a plus
- Experience with research and digital planning tools (@Plan, MRI, Kantar, Comscore, AdRelevance, etc.)
- Experience with media buying platforms a plus (MediaOcean, Adazzle, Nexelus, etc.)
- Exceptional organizational and planning skills with extreme attention to detail
- Self-motivated with the ability to multitask and work effectively within a fast-paced agency environment
- Must be assertive, highly motivated and have strong communications skills
- Must have client-facing skills, including preparing and delivering presentations
- Proficient in Excel
- Ability to work as part of a team, share ideas and accept constructive reviews
- Must be goal-oriented and exhibit a high level of professionalism