Springbox, a Prophet company is a fun, stimulating, technology-focused agency that is fast-paced and rewarding. We are committed to fostering an environment where highly talented, challenge-hungry people thrive. You will have the opportunity to learn and grow your skill set, while making a real contribution to a rapidly expanding agency.
Paid Search & Social Analyst
Springbox is looking for an eager learner who can assist in day-to-day execution of Paid Search and Paid Social on our high-performing, fast paced Demand Generation team. The Paid Search & Social Analyst is a critical part of the team, responsible for creating, managing, and growing our PPC & Paid Social campaigns in order to drive measurable revenue for our clients. The Paid Search & Social Analyst is responsible for data analysis, reporting, researching and optimizing client campaigns while measuring and reporting on all KPIs.
Key Responsibilities:
Execute best practice campaign strategies, structure, and reporting- Create and execute successful keyword & audience management, creative testing, and bidding strategies on PPC & Paid Social to effectively achieve customer acquisition goals.
- Provide campaign insights through keyword, audience and competitor research and keyword testing
- Execute campaign guided optimizations daily across all clients
- Write Search & Social ad copy for all client campaigns
- Conduct detailed SEM & Paid Social Audits for campaign research
- Coordinate forecasts and budgeting with other members of the media team
- Communicate with members of the demand generation team daily on campaign pacing and learnings
- Manage campaign budgets daily
Requirements
1+ years Search Engine Marketing experience- 1+ years of Paid Social Marketing experience
- Deep understanding of Paid Search and Social performance metrics.
- Strong research capabilities
- Excellent Ad copy writing skills
- Strong analytical skills, organizational skills, and high attention to detail
- High level of independence and efficiency
- Excellent communication and interpersonal skills
- Proficient in Excel
Prefered
Google Ads Certified- Experience managing or reporting LinkedIn campaigns.
- Strong knowledge of Google Analytics
- Deep understanding of large scale search campaign structure
- Solid knowledge of current and emerging SEM & Paid Social trends and technologies
- Proficient at conversion tracking and pixel placement.
- Attribution Modeling knowledge is a plus
- Technical SEO capabilities are a plus
- Agency experience is a plus
- B2B experience
Perks (because it matters, right?):
Flexible hours (some of us aren’t morning people)- Bring your best friend to work (dogs allowed)
- Wear what you want to work, up to a point (no speedos)
- Fully stocked beverage refrigerators and snacks
- Located downtown at 8th and Colorado Street
- Modern, comfortable workplace, with areas to chill when you need it
- Parking and commuter benefits