Associate, Performance Marketing (E-Commerce)

Associate, Performance Marketing (E-Commerce)
New York, NY 

Job Overview
The Associate of Performance Marketing is a position on the marketing team at Soko Glam that will support growth for the company by driving acquisition, retention and consumer engagement. 

Responsibilities
  • Partner with Senior Manager to develop and execute best in class performance marketing initiatives across all channels including email, affiliates, SEO, and paid media.   
  • Execute overall email strategy:
  • Develop and execute email campaigns including copy creation
  • Monitor email and subscriber growth performance
  • Execute segmentation strategy
  • Manage loyalty program designed to increase conversion and LTV while decreasing cost of acquisition:
  • Test and learn to optimize program to develop and manage program strategy benefits per tier
  • Collaborate with cross-functional teams including CX and creative teams to develop and execute loyalty program strategies
  • Execute initiatives across acquisition marketing channels to drive growth:
  • Drive SEO channel with maintenance and optimizations required
  • Maintain communication and outreach with affiliate publishers to drive placements
  • Execute paid media strategy with project management, creative production, deployment, optimization and ongoing analysis.  
  • Execute affiliate channel initiatives by monitoring budget and KPI’s across publishers 
  • Manage and execute additional marketing initiatives that have potential to improve overall businesses
  • Maintain weekly performance dashboard and analyze against KPI metrics on an ongoing basis, continuously assessing results and optimizing as needed to drive growth

Qualifications
  • 1+ years performance marketing experience (acquisition, retention, and engagement)
  • Bachelor’s degree or equivalent
  • The ideal candidate will be motivated, creative, results-orientated, and possess the ability to communicate complex ideas in ways that are simple to understand
  • High energy and flexible in a constantly evolving entrepreneurial team environment
  • Excels in fast-paced, high-volume and deadline-driven environment
  • Proven strategic, problem-solving and negotiation skills
  • Strong copywriting skills
  • Strong communication, organization, and influencing skills with impeccable attention to detail with high degree of accuracy
  • High degree of initiative to drive projects to completion
  • Outstanding interpersonal skills; ability to develop and maintain relationships at all levels
  • Ability to work extremely well across functions, successfully bringing people together toward common goals and to consensus
  • Ability to manage multiple projects, people, and initiatives in parallel
  • Excellent written, verbal, and presentation skills
  • Go-getter: sense of urgency: Exceptional project management experience and ability to work well under pressure
  • Proven ability to build relationships, and work effectively in a cross-functional team environment

Job description is not all inclusive. Soko Glam reserves the right to amend this job description at any time. Soko Glam is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

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