Managing Director of Search Marketing | Social Method
Managing Director of Search Marketing
Full-time Position, Marketing & Advertising
New York, NY
About Social Method
Social Method is a boutique agency based in Washington, DC and New York, NY that specializes in high-performance social media advertising for ecommerce businesses. Our team of creative marketers uses data and creative testing to inform and inspire innovative ad content that is specifically engineered for Facebook & Instagram. Acting as a strategic partner to all of our customers, we demonstrate how social media advertising is one of the best ways to substantially grow an ecommerce business.
Visit socialmethod.com to learn more about our fast growing company!
About the Role
We’re looking for a creative and energetic full-time Managing Director of Search Marketing to join our team in our New York City office. In this role, you’ll be a founding member of an entirely new line of business for the agency: Expanding our services offering with paid search, shopping ads, and demand generation via PPC channels.
This key leadership role is 3-pronged. You will audit performance and assist in closing of prospective PPC media clients’ business, traffic & optimize campaigns on relevant ad buying platforms, and collaborate with senior analysts & our in-house creative team to formulate strategic action plans for each client.
The ideal Managing Director of Search Marketing candidate is both creatively-minded and performance-driven, a strong collaborator, and an all around figure-it-out-er. Applicants should have an understanding of search, shopping, and PPC advertising for ecommerce, a creative awareness of the performance digital advertising field, and experience with winning new business and profitably scaling client ad spend.
As a part of our team, the Managing Director of Search Marketing will have the opportunity to build a new agency service offering from its earliest stages, leverage performance analytics for long-term client growth, develop innovative demand generation strategies for the worlds’ fastest-growing brands, and grow their skillset in a fast-paced and exciting startup environment.
Does this sound interesting? Let us know.
- Audit accounts, creatively pitch, and help close new business for Social Method’s new Demand Generation & PPC services offering
- Manage client search, shopping, and PPC ad budgets
- Create and traffic ads daily PPC ad buying platforms like Google Ads, Bing, and more
- Build and hire a team of account managers in support of an overall agency strategy plan
- Perform bi-weekly check-in calls with clients and senior analysts
- Pull daily reports on ad performance and make adjustments to ensure ROI is hitting goals
- Work closely with our creative team to brainstorm creative & copy, drawing on client needs and input where possible
- Translate technical concepts into actionable, tactical and strategic action plans
- Familiarize yourself with client products & come up with promotional strategies on digital channels
- Formulate clients ads using your own ad copy & image/video assets
- BA/BS degree or equivalent media buying / advertising analyst experience
- 5+ years experience in paid digital advertising, specializing in paid search, shopping, and PPC
- Experience auditing, pitching, and closing prospective business in an agency environment
- Strong analytical track record
- Experience analyzing and driving marketing insights from data
- Experience building and managing a team of direct reports to compound agency impact for clients
- Understanding of the online advertising industry
- Self-starter who thrives in a startup environment
- Proactive, organized, and able to work well individually
- Strong structured thinking, and business savvy to leverage online data in order to understand online audiences, and help our clients develop high-impact, efficient online advertisements
Other Attributes That Will Help You in This Role
- A love of experimentation and trying to connect with audiences in new and different ways
- An interest in connecting the dots between innovative creative and market-leading success
- Having your finger on the pulse of what’s trending in the digital marketing space, and the ability to respond to changes in the landscape by proposing new ideas and creative solutions
Why Social Method?
Social Method is an ambitious team of passionate professionals looking to help businesses grow and do right by our customers. We are a fast-moving, agile company that encourages innovation, communication, and getting things done. Social Method is privately funded and the management team has been in the Facebook advertising space since 2009.
- The chance to be on the cutting edge of digital marketing alongside some of the smartest people in the industry
- Hands on training with experienced senior advertisers & company CEO
- Entrepreneurial culture
- Flexible work hours and open vacation policy
- A casual, fun, and fast-paced work environment
- Gain a specialized skill set that can be translated across all industries
Social Method is an equal opportunity employer. Applicants are considered for employment without regard to race, religion, creed, color, national origin, ancestry, medical condition (including genetic characteristics), mental and/or physical disability or handicap, marital status, sex, age, veteran status, citizenship status, sexual orientation, gender identity, political party preference, political belief, socioeconomic status, familial status, registered domestic partner status, military service, pregnancy, childbirth and related medical conditions and any other characteristic or activity protected by federal, state or local law.