Digital Analytics Manager

MUST-HAVES
  • 4+Google Tag Manager implementation and/or other Tag Management tools (ex. Tealium, Adobe)
  • 4+ advanced experience in Google Analytics
  • 4+ Experience with SQL
  • Strong analytical skills - must be able to assemble and interpret data, create executive summaries and deliver business insights

NICE-TO-HAVES
  • Data Visualization tools (such as Tableau)
  • Data mining and statistical programming (R, Python, Stata, SAS)
  • Must have experience with implementing Google Analytics (ideally in accordance with a re-design/re-platforming)

DESCRIPTION OF DUTIES
The Digital Analytics Manager plays an integral role in delivering online marketing insights to marketing and sales teams. This position provides significant value to marketing analytics team, requiring not only quantitative data analysis skills, knowledge of various Web/Marketing analytics tools, but also a true passion for data and the relevant information that it can provide.

  • Build and maintain the tag management, customer behavior tracking and conversion at a different stage of LS buyer journey across different marketplaces of the LS
  • Create and own funnel conversion dashboard from different marketing channels across different marketplaces of the LS
  • Create reporting and KPI analytics solutions through quantitative and qualitative mechanisms to provide insight for decisions on existing and new opportunities
  • Review monthly channel performance, auction performance and ROI details for the divisions and verticals to optimize the buyer journey conversion, maximize the marketing ROI, and develop action plans for centralized marketing team accordingly
  • Develop merchandising and channel strategies for new business accounts
  • Develop standardized processes and documentation to improve operational efficiency
  • Manage, lead and be a hands-on contributor to the sales reporting tools


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