Support a First Cut Session with a client, including taking thorough notes and contributing to the conversation
Develop and deliver a strategy document to a client
Evaluate, prioritize, and predict clients’ needs and have a clear understanding of what SM successes mean to them
Social Media
Develop content and calendars for a variety of social media platforms.
Proficiency in using and discussing social media tools including Facebook, Twitter, YouTube, Pinterest, Instagram, LinkedIn, OfferPop, HootSuite, Sprout Social, and SpredFast
Effectively manage social media campaigns for clients, including community development, community engagement, content development, ad development, and reporting and analytics
Project Management
Have a clear understanding of client budgets and deadlines and meet both regularly
Deliver thorough, detailed, and relevant project management updates with clients and in team meetings
Manage clients to ensure they meet asset and project deadlines; proactively ask questions to ensure they have what they need
Research
Research clients’ competitors, industries, trends, influencers, and media targets every day to identify opportunities
Use the resources available to find data or figure things out