PR Manager



ShopBack is a digital loyalty and discovery platform, with a clear mission to create a world of Smarter Shoppers. ShopBack has big ambitions and is currently growing strong in 7 countries - Singapore, Malaysia, Indonesia, Philippines, Taiwan, Thailand & Australia. We are a passionate team that wants to drive innovation and build a product that we love and are all proud of!

ShopBack's eCommerce loyalty & discovery platform currently powers Taobao, Expedia, Lazada, ZALORA, and more than 2,000 eCommerce merchants. We now provide cash rebates to over 8 million users and are focused on growing and dominating the landscape.

We have global ambitions and are up against international incumbents in a rapidly emerging field! We are expanding our existing team and are looking for passionate talent across APAC to be part of this exciting journey. If you are inspired to take up new challenges and leave a mark on the eCommerce landscape, then come and be part of our growing ShopBack team in Malaysia!

To know more about our team and culture: click here!

Scope of work

You will be the key person to drive the organic growth of ShopBack with curated brand stories and extensive event coverage. Ever wanted to shine in a superstar PR Team and expand your skill sets via community building? Read further to know more!


  • Connect and maintain a strong relationship with media platforms
  • Craft compelling angles/content, actively pitch and secure media interest on a daily basis.
  • Develop press materials including interview pitches, invitations, press releases, briefing documents and infographic, etc.
  • Keep abreast of news trends for newsjacking opportunities.
  • Organise events such as press conferences and workshops.
  • Provide advice and recommendations to the team regarding PR matters.
  • Track and report on media activities i.e. coverage reports, press clippings and online media engagement.
  • Assist in community development research, carry out initiatives and activities to grow ShopBack’s online community.


  • Minimum 3 years of experience in PR or similar field in Malaysia is required, preferably from agency background. Submit your resume with additional details on any of the 3 PR campaigns that you did, tell us your level of involvement, the outcome, as well as contact details of your references.
  • You have a great understanding towards Malaysia’s media landscape; well versed with each media outlet’s focus area and programmes/sections available.
  • You have strong connections with all editors and producers especially online, tech and business media. They are on your WhatsApp and you can pick up the phone to pitch a story or follow up on their interest confidently.
  • You genuinely like to talk to customers and the media. You have an excellent command of English, both in articulation and writing. 
  • You are experienced in end-to-end organisation of press events/workshops, as well as cross-teams/agencies coordination. 
  • You are meticulous and have the perfect sources for news, never failing to discover newsworthy angles for your company/client.
  • You are solution and result driven. You know what needs to be done independently and come up with alternative solutions to achieve your goals.
  • You are a frequent online shopper and are keen to learn how to grow the online community. You are able to work under pressure and carry a ‘Can-Do’ spirit.
  • You are passionate in what you do, a supportive team player and have high ownership over your work. 

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