CRM Executive

Regional Marketing
Singapore

Build the Smarter Way to Shop!

ShopBack is a digital loyalty and discovery platform, with a clear mission to create a world of Smarter Shoppers. ShopBack has big ambitions and is currently growing strong in 6 countries - Singapore, Malaysia, Indonesia, Philippines, Taiwan and Thailand. We are a passionate team that wants to drive innovation and a build a product that we love and are all proud of!

ShopBack's eCommerce loyalty & discovery platform currently powers Taobao, Expedia, Lazada, ZALORA and more than 1,300 eCommerce merchants. We now provide cash rebates to over 4 million users and are focused on growing and dominating the landscape.

We have global ambitions and are up against international incumbents in a rapidly emerging field! We are expanding our existing A-Team and are looking for passionate talent across APAC to be part of this exciting journey. If you are inspired to take up new challenges and leave a mark on the eCommerce landscape, then come and be part of our growing ShopBack team in Singapore!

To know more about our team and culture: https://www.shopback.sg/blog/shopback-look-back-2017

Responsibilities

The CRM Executive is a core member of our regional team. You will be working directly with local counterparts and regional stakeholders for the development and flawless execution of omni-channel marketing campaigns - driving customer acquisition and engagement. You will also be utilizing various technological platforms to capitalize on a plethora of data points, tackling key business issues in a scalable manner.

Design and build automated, multi-channel lifecycle campaigns to address customer needs at relevant touch points along the customer journey
Develop content management strategy to efficiently allocate exposure of merchants across countries and verticals
Curate, deliver and test newsletter content, constantly calibrating best practices that can be applied across the region
Collaborate closely with core management team to understand customer development, running data analyses to provide actionable insights that uncover new campaign opportunities
Manage technological platforms to complement existing data warehousing and usage capabilities, improving the way data is prepared and consumed to deliver benefits to the business
Execute and analyze tactical campaigns and initiatives to acquire and engage customers

Requirements

Excellent analytical skills, with the ability to derive actionable insights from research and data
Prior experience in CRM is a plus
Working knowledge of Microsoft Excel
Prior experience with SQL, HTML, CSS, Photoshop and other programming languages is a plus
A natural team player with strong interpersonal skills
Passionate, hard-working and a self-starter with a sense of urgency
Ability to project manage and multitask at scale, in a dynamic and detail-oriented environment
Strong work ethic and performance driven with ability to problem solve in a fast-paced environment

CRM Executive

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