Marketing Manager

Account Management

  • Lead tactical and strategic planning on end-to-end direct mail programs for a portfolio of brand partners
  • Oversee day to day communications for brand partners & internal vendors
  • Provide regular performance updates to business owners and serve as the channel owner in making recommendations, and sharing best practices
  • Evaluate and collaborate with internal and external stakeholders to grow and test new channels
  • Guide team in new client outreach and onboarding into our programs

Analytics

  • Develop and execute direct mail marketing strategies to efficiently drive new customer acquisition for our partners
  • Evaluate campaign performance to optimize for cost per customer acquired and other ROI metrics
  • Track program performance (quantitative & qualitative tracking) and provide strategic recommendations for testing and optimizing the program
  • Suggest tactics and strategies to improve performance and enhance overall campaign and reporting effectiveness

Team Leadership

  • Demonstrate potential or experience managing/guiding team members
  • Troubleshoot client issues and oversee key communications
  • Offer guidance to the to the team to improve campaign performance
  • Strategize company and project offerings to optimize client value

No day at Share Local Media will be the same but a typical day could include the following activities

  • Developing a mail plan strategy for a new or existing client
  • Managing the timeline & follow ups for any mailings currently in progress
  • Status calls/meetings with clients & vendors
  • Analyzing and leveraging results to optimize future campaigns
  • Troubleshooting campaign issues and addressing client issues

Qualifications

  • 3-5 years of relevant experience in marketing, sales, or finance
  • Passion for marketing, customer acquisition, brand, & account management
  • Strong sense of urgency and great time management skills
  • Strong analytical, organizational, and communication skills (oral and written)
  • Strength and experience with analytics and data-driven approaches to marketing
  • Self-starter and problem solver with a get it done attitude
  • Ability to work independently and manage relationships in a constantly changing startup environment
  • Comfortable presenting in front of large groups and representing our company in client meetings with VPs and high-level executives

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