Digital Marketing Executive

Digital marketing is not just about proficiency in the use of digital marketing tools, it is the ability to meet business goals by using digital media as a facilitator to achieve these goals.
If you’re someone who thrives in a dynamic work environment and has the ability to map digital tools to business objectives, this is the role for you!

Responsibilities

  • Manage digital marketing campaigns in association with the Digital Marketing Manager
  • Assist in managing inbound content marketing, SEO, social media, email campaigns and digital advertising
  • Assist in maintaining the brand presence for the company, products, and platforms
  • Stay abreast with emerging trends in the digital space and take initiatives
  • Provide creative inputs for content marketing
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Assist in improving the usability, design, content, and conversion of the company website
  • Collaborate with third party agencies/vendors

Must Haves

  • Minimum 1 year of experience in digital marketing/online brand management
  • Excellent written, verbal communication and interpretation skills
  • Familiarity with B2C and B2B digital media marketing, Google Adwords, email campaigns and SEO/SEM
  • Highly analytical and goal-oriented professionalism

Good to Have

  • Experience in marketing content management solutions such as WordPress, Drupal, Adobe Experience Manager, Microsoft Sharepoint, etc
  • Experience using G-Suite (Google Apps), Google Analytics, any web-based CRM, Hangout, Zoom

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